Air India has had a challenging launch of a new brand in our eyes. How can an airline both represent and value a nation’s pride while also modernising its image to the international stage. While the airline originally launched a new brand and livery that fell flat, the carrier has slowly been building the much…
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Last week Qantas launched its latest safety video, replacing the much loved centenary version. Following the virtually commonplace ‘tourism’ based approach to safety videos, the Qantas one doesn’t do anything that hasn’t been done before. But the full length version at close to 10 minutes doesn’t do much to win over the hearts and minds…
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