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REPORTJanuary 30, 2021February 21, 2021

Could tactile, textured finishes be an emerging trend post-COVID?

It’s long been established in scientific fields that memories, emotions, and senses are all tied together. The same region of the brain that processes the five senses is also partly responsible for storing emotional memories. In the airline field, that means passengers are more likely to remember and build brand memories that tie in all five senses…

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