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BRANDING REPORTFebruary 10, 2021February 21, 2021

Why so blue? The dominance of the colour in the industry

Aviation is awash with blue. Approximately a decade ago, the skies were filled with blue liveries, interiors lined wall-to-wall with blue seats, carpets, and uniforms in every shade of navy. While design studios have gradually peeled airline brands away from such a strong design vertical, what caused such visual dominance in the industry?

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