I think most of us were surprised that when Vistara and Air India were going to merge, Air India was going to be the dominant brand, considering how considered and elegant Vistara’s brand image was in comparison to the crumbling image of a legacy carrier from yesteryear. But in hindsight, as Air India has been…
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To be honest, we’re not really that sure why Icelandair has done this, but it has decided to update and refresh its once elegant brand, simplifying and stripping back originality. Instead opting for a low-cost looking approach with large billboard titles and basic graphic tails. What’s more baffling is how Icelandair have positioned the dramatic…
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