British Airways adds doors to First, but is it enough?

British Airways’ recent upgrade to its Club World with the new Club World Suite has given the carrier a bit of a conundrum. As the airline has started the retrofit of its fleet with the new Business Class product, it’s left the First Class cabin, even the latest incarnation offering very little difference on paper.…

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British Airways’ new 787-10 cabins, which includes the existing 787-9 First product and new Club Suite, raises a question

British Airways this week announced that it will take delivery of its first of 12 brand new 787-10 Dreamliner in January 2020, with its first route being Atlanta in February next year. It will be quickly followed by a further five Dreamliners in the same year. The four-class aircraft will feature the same exclusive eight…

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Breaking Down Walls, Are Doors In Business Class Really That Important For Passengers?

A few years ago, the race was on to kit out an airline’s entire fleet with fully-flat, all-aisle access seats in business class, as this was a quantifiable benefit from competitors who were offering either angled lie-flat or seats that didn’t feature aisle access. A few key seats became de-facto benchmarks in passenger expectations, including…

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