BRANDING SUPPORT

Hold my beer… Aerolineas Argentinas shows off challenging new uniform that makes even British Airways look good

Aerolíneas Argentinas has just unveiled a brand new uniform for ground and flight service personnel designed by Benito Fernández and Ricky Sarkany. But the end result has been a little bit of a disaster in our view with ill-fitting suits and colours that seem to exude holiday camp hosts, rather than international glamour. Under the…

Read More
BRANDING SUPPORT

Lufthansa’s Sneaky Product Launch Shows Off What The Airline Could Have (Should Have) Looked Like

Last week saw a new brand partnership take its first steps between Adidas and Lufthansa. Last Friday, if you flew with the airline you might have seen a slightly more relaxed approach to the uniforms due to the airline – in a one-time-only event – allow crew to wear trainers. This was conveniently timed to…

Read More