Icelandair has recently renovated its new lounge at its hub in Reykjavik’s Keflavik International Airport. The new lounge is an Icelandic haven, and the perfect spot for Saga Class passengers connecting across the atlantic. Featuring volcanic rocks and natural wooden finishes, the lounge couldn’t be more reflective of the iconic natural wilderness that Iceland boasts.


On entering, passengers are welcomed by a slick new reception desk, which is emblazoned by the Icelandair logo. Situated between A and C of Reykjavik airport, on the top floor, the lounge boasts unparalleled views of the Reykjanes peninsula and Faxaflói bay – all the way to Snæfellsjökull glacier in the west on a clear day.


Iceland has a unique design and atmospheric aesthetic and the new lounge certainly represents this in bucket loads. Spanning over 1300sqm, the lounge features three main lounge areas: a dining area, a standard lounge area including kids zone, and a designer resting and fireplace area.


The Nordic design is heavenly. The tiled floor, found in many lounges around the world dissolves from view, as the strong, architectural seating allows passengers privacy and space, with iconic views of fireplaces, giant volcanic rocks, or expansive views outside.


Designed by Eggert Ketilsson and Stígur Steinþórsson, the lounge celebrates solo travellers, each being able to find its own sanctuary in the lounge, thanks to its unique banks of solo seats.


There are a wealth of Icelandic artefacts, including the cairn which was found in the original basement lounge, along with framed animal skins. Passengers spending just a few hours or many, could explore the lounge and get a sense of Iceland’s colourful history, or just relax in this new, more luxurious space.


Most seats feature dedicated power sockets and personal lights, useful when the country experiences 24 hour-long nights. Even though the Saga lounge in Keflavik is only open between 5.30am and 5.30pm in the winter months, compared to 24 hours a day in summer months.


This designer lounge showcases Icelandair’s determination to dominate the transatlantic one-stop network. It may also be the tip of an Icelandic Iceberg, where the carrier may be replicating the recent developments at Hawaiian Airlines. Could it be that we may be seeing a new Saga class emerge? Just like Hawaiian, its route network could benefit from a bespoke business class product with lie-flat seats to compete with the direct passenger market which often prices itself down (through competition) to fares similar to Icelandair.


One thing is for sure. Icelandair is certainly raising its stakes and making itself more appealing to business travellers. Even if you can’t stopover, you’ll still get a feeling of what makes Iceland so special.

The Big Picture


Posted by:Jonny Clark

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