Plaza Premium has just opened its latest and first lounge in the US, situated in Dallas Fort Worth. The lounge joins the brand’s meet and greet ‘Allways’ service that has been in operation in Dallas for the past year. While it’s the first in the USA, it’s the brand’s 18th lounge in the Americas, joining South America and Canada’s range of pay-for airside spaces.


“USA market is always part of our strategic plan to expand in the Americas. We have been communicating with DFW Airport while our team worked to ensure the new hygiene protocol is in place when we are ready to open. This is certainly a good time to introduce our Skytrax-winning Plaza Premium Lounge experience to travellers as the airport’s domestic traffic resuming steadily since April. The latest airport statistics showed there were more than 3 million domestic passengers in July 2020. Combining ALLWAYS meet and greet services, we are now able to present a seamless airport hospitality journey at the airport.” says Song Hoi-see, Founder and CEO of Plaza Premium Group. 


“At DFW Airport, our focus on the customer continues to drive our business strategies, programmes, enhancements and partnerships,” said Ken Buchanan, EVP of Customer Experience and Revenue Management of DFW Airport. “We welcome partnering with Plaza Premium Group because their hospitality services are highly respected. We are confident the Plaza Premium Lounge will be a popular destination in Terminal E.” 

The lounge, located near Gate E31, it is the only common-use airport lounge in Terminal E just a two-minute walk away from Skylink which seamlessly connects travellers to other terminals. Naturally opening a lounge during this period means the lounge has to abide by strict hygiene measures. As such the lounge has been guided by the group’s “We Care for Your Wellbeing” campaign, which includes heightened hygienic measures, encouraging social distancing, assisting guests at self-serve food counters and ensuring all common touched areas are disinfected frequently. 


Occupying more than 1,400 square feet, the WiFi-enabled space with lounge chairs and dining seating offers charging pods in addition to AeroBar with high chairs, creating zones to suit different travellers’ preferences when they depart and transit at the terminal. AeroBar is accentuated with a 3D ceramic illustration portraying the shape of Texas map, offering a drink menu of wines, liquors and beers including local brands with the likes of Rahr, Shiner and Dallas Blonde or Italian Lavazza coffee. As part of heightened hygienic measures, pre-portioned and pre-packaged food items are offered at the self-serve counters. 


Posted by:Jonny Clark

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