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All articles filed in armani

BRANDING CABIN SUPPORTOctober 19, 2022January 16, 2023

Why Etihad’s New Armani Casa relationship is more than meets the eye

I’ve been saying for a while that Etihad has been repositioning itself as the leader of boutique carriers. In fact, an impromptu conversation in my hotel bar last night with two Emirati ladies reaffirmed this belief, who excitingly dubbed the carrier as more ‘exclusive and chic’ than its larger, brasher, blingier, counterparts. It seems today…

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