Etihad Airways has revamped its Business Class amenity kits by introducing destination-inspired designs and a partnership with Laneige, shifting focus from luxury branding to its own brand identity. This reflects an effort to enhance passenger experience through collectability and cohesive storytelling, indicating a broader trend in premium aviation branding.
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On Monday Etihad finally opened to the doors to its much anticipated First Class Lounge and Spa in Abu Dhabi’s International Airport Terminal 3. The new flagship First Class Lounge & Spa “showcases the airline’s commitment to providing unparalleled and aspirational hospitality experiences,” state the airline’s press release. The lounge follows the residential and hotel influenced-design that…
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Thedesignair may have been a little quiet over the past few weeks, but we have been big in print this month, as well as our usual publications, we have featured in AUH magazine (for Abu Dhabi Airport) once again, and also a full feature in Airline retail news, read the full feature online here. We are…
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So Thedesignair has been a little quiet recently, apologies, but safe to say we are back up and running at full steam as before. Here’s a small recap over what’s happened in the last 7 days away from the blog. From reporting on EX-YU Aviation news regarding some Ex-Yugoslavian airline brands, through to writing for UK’s…
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