Why Etihad’s New Armani Casa relationship is more than meets the eye

I’ve been saying for a while that Etihad has been repositioning itself as the leader of boutique carriers. In fact, an impromptu conversation in my hotel bar last night with two Emirati ladies reaffirmed this belief, who excitingly dubbed the carrier as more ‘exclusive and chic’ than its larger, brasher, blingier, counterparts. It seems today…

Read More

UK luxury brand Bamford brings a sense of harmony to Cathay’s First and Business Class cabins

Cathay Pacific might be impacted by the recent unrest on their doorstep, but that isn’t stopping them enticing their premium passengers with an elevated travel experience. The airline has focussed their attention to enhancing the service, soft products and culinary offerings both in its First and Business Class cabins. These enrichments are designed to “offer…

Read More

White Company Partnership Is A Step In The ‘White’ Direction For British Airways

We expect the news of British Airways’ new partnership will bright a sigh of relief to frequent fliers of the airline. The White Company and British Airways today announced its plans to improve the bedding and amenity kit offering for Business Class passengers, following similar moves from the likes of Delta, SAS and United. Later this year,…

Read More

JAL Introduce Choice Of Bedding In First Class Cabin

JAL has just announced an industry first, bringing even more comfort to the skies in their first class cabin. Originally the airline used tempur mattresses and pillows in their first class cabin, but after response from their passengers flying in their business class cabin, the airline has rolled out the already established ‘airweave’ mattress and…

Read More

Delta Is A Dream

Here at DesignAir we’ve been a bit of a secret fan of Delta, as we have mentioned before, they are perhaps the most ‘European’ of all the carriers, with warm and friendly service, combined with a very decent hard product and good onboard menu, we’ve never had a bad flight with them. (Although we’ve heard…

Read More