Cathay Pacific New First Class Experience

Cathay Pacific might be impacted by the recent unrest on their doorstep, but that isn’t stopping them enticing their premium passengers with an elevated travel experience. The airline has focussed their attention to enhancing the service, soft products and culinary offerings both in its First and Business Class cabins. These enrichments are designed to “offer passengers a more holistic, sensory experience that begins from the moment they begin their journey,” as stated by Cathay Pacific.

Cathay Pacific New First Class Experience - Bedding (2)

Premium passengers can now enjoy an enhanced, bespoke First Class customer journey centred on enjoying inspired flavours, calming fragrances and refined textures whenever they travel. Exquisite bedding and amenities along with wellness options and tableware have all been elevated with new and enhanced offerings.

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Expiry date: Perpetual

Meanwhile, Business Class travellers can now enjoy a better sleep product that includes newly introduced bedding and luxurious slippers, ensuring passengers arrive at their destinations refreshed and ready for what awaits them.

pillow mist spraying

At the heart of Cathay Pacific’s elevated premium experience is a new collaboration with Bamford. The luxury UK lifestyle brand – parent to Daylesford Organic and the recently opened Bamford Grooming Department at London’s Royal Exchange – is renowned for its ethical and sustainable principles. In an exclusive partnership, it has designed a range of exclusive amenities, travel kits and plush bedding for the airline’s travellers in both cabins that are certain to delight the senses.

pillow mist

Cathay Pacific General Manager Customer Experience and Design Vivian Lo said: “We are incredibly excited to be unveiling many wonderful enhancements in our First and Business Class cabins, and to have Bamford, a renowned leader in sustainable luxury, as the cornerstone of our premium inflight experience.” We couldn’t agree more, we are huge fans of the Bamford brand, and love their signature scents, if you haven’t got hands on their products, they are one to add to your Christmas list.

suite with day blanket

The new Cathay Pacific First Class experience begins as soon as passengers enter the cabin with a new service moment in the form of a welcome reception tray. This includes a personalised welcome note along with a hot towel and a glass of refreshing sparkling jasmine silver needle tea from another of our partners, JING. Teas from JING as well as cold pressed juices from Bless that feature metabolism-stimulating ingredients are also offered before breakfast to help passengers wake up refreshed.

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Expiry date: 16 Jul 24

Included in the mix, are dining enhancements served on a new suite of contemporary tableware from renowned brands across the globe, including chinaware from Noritake, cutlery from Robert Welch and full-size wine glasses from Riedel.

amenity kit 4

Customers will experience the full Bamford experience, including refreshed amenities and bedding. Added to the First Class Experience are a cosy 600-thread-count, 100 percent sustainably sourced cotton mattress and duvet, a soft full-size pillow, and branded male and female amenity kits featuring natural skincare products presented in glass bottles. The brand’s products also feature in the onboard washrooms and at select lounges worldwide, while the brand’s best-selling Botanic Pillow Mist is a key feature of Cathay Pacific’s new turndown service.

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Expiry date: 10 July 24

It’s not just the very pointy end that gets the special treatment. Passengers travelling long haul in Cathay’s Business Class cabins can now also settle in for the evening with an even more satisfying sleeping proposition expressed through another completely new range of bedding developed by Bamford.

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This elevated long-haul Business Class experience is further supplemented by a new, premium 400-thread-count pillowcase and a two-piece duvet, both made using 100 percent sustainably sourced cotton. Passengers travelling in Business on regional flights, meanwhile, will receive a new day blanket and a plush pillow.

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Expiry date: Perpetual

Bamford has also put together all new branded Business Class amenity kits that will roll out progressively from 1 December. The unisex kits will be available in four colours that will rotate throughout the year.

The Big Bamford Picture 


Posted by:Jonny Clark

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