AIRSIDE BRANDING

Cathay Pacific Unveils Redesigned Wing First Class Lounge in Hong Kong

Cathay Pacific’s reopening of The Wing First Class Lounge in Hong Kong emphasizes refinement over dramatic change, focusing on comfort and usability for modern travelers. The redesigned space prioritizes warmth and intuitive flow but notably lacks a definitive separation from the terminal, creating a unique connection between the lounge and airport. This evolution points to a broader shift in premium travel, highlighting the importance of cohesive experiences across airline and airport environments.

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AIRSIDE

Cathay brings its signature design to Beijing

Cathay Pacific’s newly reopened lounge at Beijing Capital International Airport exemplifies the airline’s signature residential aesthetic. Designed by Studioilse, it features intimate spaces, a Noodle Bar offering regional dishes, and a tranquil Teahouse. With thoughtful details and a strong cultural connection, the lounge enhances the travel experience while reinforcing the brand’s identity.

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AIRSIDE BRANDING

Cathay starts Hong Kong lounge renewal with reopening of The Bridge

Cathay Pacific has renovated The Bridge lounge at Hong Kong International Airport, introducing new features while retaining familiar elements. The redesign emphasizes a human-centric approach, enhancing comfort and atmosphere. The lounge includes a revamped Noodle Bar, The Nook for regional dishes, and a Food Hall with diverse menu options, all aimed at enriching passenger experiences.

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REPORT TRIP REPORT

Trip Report: Cathay 777-300ER ‘Aria Suite’ Business Class, February 2025

Cathay Pacific’s award-winning Aria Suite enhances the Business Class experience, combining innovative design and luxurious comfort. Features like customizable lighting, intuitive entertainment, and exquisite dining elevate the journey. The cabin’s aesthetics reflect a relaxing ambiance, showcasing Cathay’s commitment to passenger wellbeing, setting a new standard in premium travel.

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CABIN

Cathay reveals more details regarding Aria Suite, hinting now towards Collins Elements product

Today saw Cathay add its new Aria suite product to its website, promoting the new product that will take to the skies later in the year. This is one of the most anticipated seat launches of the year, as Cathay vies for the most lucrative of passengers through the Asia region. While the airline revealed…

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AIRSIDE BRANDING

Oneworld opens new lounge in Amsterdam… It’s time to play

Tomorrow marks the launch of oneworld’s second branded lounge, and the first in Europe, following quickly after the premier lounge launch in Seoul. The lounge is situated in the footprint of the older British Airways lounge, situated next to a brand new Aspire lounge which will open shortly too. In an emerging trend of managed…

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CABIN

JPA’s Airtek seat finds a home in Cathay’s future fleet

It seems like Cathay has just opened the lid of the business class of its future 777 fleet today with a teaser video, which will replace the existing Super Diamond and Cirrus Business Class seat that is found across the long-haul widebodied fleet of today. Interestingly, there hasn’t been a lot of detail around the…

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BRANDING SUPPORT

Cathay Pacific Lovers Rejoice. It’s time to burn some miles on some super-hot memorabilia 

The past two years airlines have had to think a little differently to maintain brand love, generate revenues and shift old stock that have filled warehouses. As such we’ve seen a wave of upcycling across the globe, with inflight trolleys finding their ways into homes from Asia, all the way to Europe, but now all…

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CABIN

Cathay set sights on A321neo flights in August with new Business Class cabin

Cathay Pacific is about to see the commercial take-off of its latest arrival, the A321neo. With the pandemic hitting at a pivotal time for the carrier, commercially things have been bittersweet. While passenger numbers have been decimated for 18-months, the regrowth of the airline can now be expedited by the addition of a new narrow-body…

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AIRSIDE BRANDING REPORT

Cathay has a fairly unique challenge, and is acting pro-actively, but it is it making the right choices to maintain its brand values?

Unlike other media-outlets focussing on the airline industry we make a point to never really comment on short-lived, political or click-bait style news. We focus our approach on the long-lasting customer experience advancements, but Hong Kong has created a unique global environment over the past couple of years, built on political unrest and now the…

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CABIN SUPPORT

UK luxury brand Bamford brings a sense of harmony to Cathay’s First and Business Class cabins

Cathay Pacific might be impacted by the recent unrest on their doorstep, but that isn’t stopping them enticing their premium passengers with an elevated travel experience. The airline has focussed their attention to enhancing the service, soft products and culinary offerings both in its First and Business Class cabins. These enrichments are designed to “offer…

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AIRSIDE BRANDING

Cathay opens latest lounge in Shanghai Pudong

While Cathay Pacific’s latest ethos might have shifted from ‘Life well travelled’ to ‘Move beyond’ it seems that the physical manifestation of the brand hasn’t taken a different tack just yet. The latest offering from the carrier will open tomorrow in Shanghai’s Pudong International Airport. The re-opening of their existing space in the new airline…

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AIRSIDE CABIN SUPPORT TECH

Cathay Brings Yoga To Its ‘Life Well Travelled’ Philosophy

Long-haul Cathay passengers transiting through Hong Kong Airport may find the airline’s latest addition to their Pier Lounge a welcome haven to stretch and relax during their journey. Designed in partnership with The Pure Group, The Sanctuary by Pure Yoga is a 700 square-foot area divided into two zones – The Body Sanctuary, which is…

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CABIN SUPPORT TECH

Neutral Digital Launches Cathay Pacific VR Experience Showcasing Enhanced Features

October saw the launch of Neutral Digital’s latest VR experience, showcasing Cathay Pacific’s new A350 cabin, including their economy, premium economy and business class cabins. Cathay Pacific and Neutral Digital collaborated to design and implement a VR storyboard that would show the prospective passenger visual and interactive highlights beginning with the livery, and onto the…

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AIRSIDE BRANDING

Lounging Around: Cathay Pacific ‘The Pier’ Business Class Lounge, Hong Kong

The flagship lounge for Cathay Pacific in Hong Kong International Airport is certainly worth a look if you are ever in Hong Kong. Situated near gate 61 at the far end of the airport, it might not be the first choice for most, however, its relative isolation means its a quiet haven for business class…

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AIRSIDE BRANDING REPORT

Cathay Reveal New Signature ‘Calm In The Fast Lane’ Singapore Experience

When Changi Terminal 4 opens in just a few days time, Cathay Pacific will proudly take the title for the first scheduled flight from the terminal. The airline is proudly stating that the terminal will offer an innovative and seamless travel experience, in addition to a spectacular and spacious lounge which will be open for their…

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SUPPORT

Oneworld Launches A Wave Of New Routes This Week

This week saw Cathay, Qantas and British Airways launch a wave of new flights, adding options and increasing the oneworld global network. British Airways has added to its Gatwick leisure network by introducing Toronto and re-establishing Las Vegas in direct competition to Virgin Atlantic’s city pair. This now means BA serves Las Vegas from both…

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BRANDING SUPPORT

Cathay Pacific Introduce ‘Betsy’ A Beer Designed For 35,000ft

Cathay Pacific may not be known as a distillery per-se, but the airline has rolled out its first beer, specially crafted for pressurised cabins. Named after “Betsy”, Cathay Pacific’s first aircraft, a Douglas DC-3 which flew passengers around the region in the 1940s and 1950s, Betsy Beer will be first served to First and Business…

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BRANDING SUPPORT TECH

Cathay Pacific Bring Personalised Artworks To Marco Polo Members

Working with McCann Worldgroup, Cathay Pacific created the “Artmap Project” an innovative birthday gift for over one million Marco Polo members.   An ingenious algorithm means that each Marco Polo Club member will receive a bespoke work of contemporary Chinese art via email on their birthday, inspired by their own travels with Cathay Pacific and Cathay…

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AIRSIDE BRANDING

Cathay Opens London Heathrow Lounge – And It Feels Like Home

Cathay Pacific have finally previewed their latest outstation lounge in Terminal 3 of London’s Heathrow Airport. Featuring separate First and Business Class areas, the London lounge which has been long awaited, matches the design template that Stusdioilse has brought to the other recent lounge openings. The lounge, which officially opens its doors on Wednesday, 7 December features…

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BRANDING REPORT

A reimagined experience. An Exclusive Inside Look At Cathay Dragon

Part three of TheDesignAir’s exclusive series on the making of Cathay Dragon. Read parts one and two. This week brought a brand new airline officially take to the skies, with Dragonair now becoming Cathay Dragon. The new airline now aligns itself with its big brother Cathay Pacific across many passenger experience touch-points while still maintaining…

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BRANDING CABIN LIVERY

Cathay Pacific A350 Refresh And Refine Already Leading Cabin Products

Yesterday saw the arrival of Cathay Pacific‘s first A350 in Hong Kong. When we saw a glimpse of the aircraft from the airport terminal, the new A350 shape was instantly recognisable, and to us signalled a new era for the carrier. Cathay have been working hard in the past two years, aligning two brands, opening…

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AIRSIDE BRANDING

New Cathay ‘The Pier’ Business Class Lounge Delights

Cathay Pacific opened its doors today to the first official visitors of their latest, and largest, lounge in Hong Kong; The New Business Class Lounge at The Pier. The Pier, which plays home to Cathay Pacific’s most recently refurbished First and Business Class lounges at Hong Kong International Airport, has been offering unparalleled levels of comfort and…

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AIRSIDE BRANDING

Cathay Pacific Open StudioIlse Vancouver Lounge

Cathay Pacific has unveiled it’s latest lounge in Vancouver International Airport. Opened two days ago, the lounge is located in the International Terminal, between departure gates D66 and D67. This is the latest in a line of new lounges for the carrier, following the iconic design template which has already been rolled out in Cathay Pacific lounges…

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AIRSIDE BRANDING

Cathay’s New Heathrow Lounge Will Feature Separate First and Business Class Spaces

In our exclusive interview with designer Ilse Crawford from StudioIlse, we reveal that the new London Heathrow Lounge will be the first redesigned lounge to feature both First Class and Business Class areas for passengers. The designer is the same creative force behind the new wave of Cathay Pacific lounges, including the Pier First Class Lounge and new…

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BRANDING LIVERY

Cathay Pacific Rebrand DragonAir As “Cathay Dragon”

Cathay Pacific today announced that DragonAir will cease to exist, instead the sister airline to Cathay Pacific will be rebranded as Cathay Dragon. In a press release announced today, Cathay Pacific’s Chief Executive Ivan Chu said “In aligning the Cathay Pacific and Cathay Dragon brands, we will create a more seamless journey for customers, enabling us to…

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SUPPORT

Cathay Pacific Launch New London Route – Flying To Gatwick Again

Cathay have announced a 10% increase in their flights between the UK and Hong Kong, showcasing a high demand for the popular long-haul city pair. A total of 43 flights a week between the UK has been enabled be the introduction of a new four-times-weekly service to London’s Gatwick Airport on 2 September 2016, (subject to…

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AIRSIDE BRANDING

Cathay Pacific Launch New Taipei Lounge And Introduce New Solo Chair

Cathay Pacific today opened the long awaited lounge for passengers travelling out of Taiwan Taoyuen International Airport. Located at Level 4 in the Departure Hall of Terminal 1, the newly renovated Taipei lounge adopts the airline’s new lounge design ethos that has already won praise from passengers in other key Cathay Pacific destinations within the region…

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REPORT TRIP REPORT

Trip Report: Cathay Pacific DUS-HKG Business Class October 2015

Flight: CX375 Aircraft Type: 777-300ER aircraft Class: Business Class Route: DUS-HKG Flight time: 12hrs30mins Seat: 12G Date: October 2015 http://www.cathaypacific.com Best For: Regular travellers connecting from Germany to Asia with all of the ease of a direct flight. With four flights a week taking place on Mondays, Tuesdays, Thursdays and Saturdays, this new route is already…

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AIRSIDE BRANDING REPORT

Lounging Around: The Pier First Class Lounge By Cathay Pacific At Hong Kong Sets New Standards

  We constantly write about how lounges continue to impress us, and this is purely due to the fact there is a lounge war on right now, with airlines around the world trying to offer their passengers an experience to equal their competitors. Cathay Pacific today revealed a lounge that would not just cater for their current passenger…

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