Cathay Brings Yoga To Its ‘Life Well Travelled’ Philosophy

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Long-haul Cathay passengers transiting through Hong Kong Airport may find the airline’s latest addition to their Pier Lounge a welcome haven to stretch and relax during their journey. Designed in partnership with The Pure Group, The Sanctuary by Pure Yoga is a 700 square-foot area divided into two zones – The Body Sanctuary, which is dedicated to yoga, and The Mind Sanctuary, where travellers can meditate to focus and calm the mind.

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By shuffling the lounge around a little (moving their computer desk area), the airline was able to create an area of peace and tranquility. In fact, the new addition reflects an emerging trend for 2019, whereby airlines are looking into wellness and health as a large part of the passenger experience.

Cathay Pacific General Manager Customer Experience and Design, Vivian Lo said: “Wellness is becoming increasingly important to our customers and The Sanctuary by Pure Yoga in our Pier Business Class lounge is the perfect place to relax before a flight. We listen to the needs of our customers and continuously evolve to improve their experience with us.”

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It is safe to say that people are becoming less reliant on dedicated work stations in lounges, due to the inherent trend of business travellers being able to connect through smartphones, tablets and laptops. So the transformation of this space reflects the emerging needs and wants of premium passengers.

“Whether it’s dining at our popular Noodle Bar, catching up with some work, or enjoying a drink at the bar or at the Teahouse, there are myriad ways for our customers to spend time at the lounge. Now they’ll also be encouraged to meditate and practice yoga before flying with us.”

Within The Mind Sanctuary there are two types of meditation on offer. The first is audio meditation: four cushioned pods are equipped with noise-cancelling headphones and iPads, and customers can listen to guided meditation sessions narrated by Pure Yoga’s expert teachers. The second is gazing meditation: comfortable cushions overlook graphics placed on the wall ahead and facilitate Trataka yoga practice.

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But it’s not just business travellers can benefit. Reflecting the ‘Life well travelled’ mantra that the airline lives by, Cathay have introduced a new ‘Travel Well with Yoga” series on the IFE system to help passengers ‘ease into their journeys with meditation and yoga’.

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