Innovation is great, but it needs to have purpose. Don’t forget your passengers. Introducing Virgin’s ‘Booth’.

Virgin Atlantic has just revealed its latest social space found on the final five A350’s that will be delivered for the carrier. Instead of ‘The Loft’ – the social space found on its first wave of A350’s – the last few Airbus aircraft to be delivered have been configured for the carrier’s leisure routes.  This…

Read More

Etihad’s new Wellness Ambassadors could be the industry’s next ‘Flying Nanny’

Etihad Airways is the latest airline to announce its wellness strategy to rebuild confidence and increase reassurance. Dubbed ‘Etihad Wellness’, the carrier has outlined its expanded and more comprehensive health and hygiene programme in an accessible customer guide. In a direct response to the COVID-19 outbreak, the programme will be championed by the introduction of specially…

Read More

Buzz and Delta are the latest to bring out ‘Wellbeing Kits’

The addition of ‘Wellbeing Kits’ to flights might not be a brand new idea, but over the past few weeks, launches of these new amenities have certainly been a welcome addition in the airline’s arsenal to help empower passengers over their own hygiene and sanitisation. Roll over Naomi Campbell, who last year – with her…

Read More

Cathay Brings Yoga To Its ‘Life Well Travelled’ Philosophy

Long-haul Cathay passengers transiting through Hong Kong Airport may find the airline’s latest addition to their Pier Lounge a welcome haven to stretch and relax during their journey. Designed in partnership with The Pure Group, The Sanctuary by Pure Yoga is a 700 square-foot area divided into two zones – The Body Sanctuary, which is…

Read More