Unlike other media-outlets focussing on the airline industry we make a point to never really comment on short-lived, political or click-bait style news. We focus our approach on the long-lasting customer experience advancements, but Hong Kong has created a unique global environment over the past couple of years, built on political unrest and now the…
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Cathay Pacific might be impacted by the recent unrest on their doorstep, but that isn’t stopping them enticing their premium passengers with an elevated travel experience. The airline has focussed their attention to enhancing the service, soft products and culinary offerings both in its First and Business Class cabins. These enrichments are designed to “offer…
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October saw the launch of Neutral Digital’s latest VR experience, showcasing Cathay Pacific’s new A350 cabin, including their economy, premium economy and business class cabins. Cathay Pacific and Neutral Digital collaborated to design and implement a VR storyboard that would show the prospective passenger visual and interactive highlights beginning with the livery, and onto the…
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It will come as no surprise that Cathay’s ‘The Deck’ lounge, the latest major lounge to undergo a refurbishment at HKIA, features the carrier’s new signature lounge style brought to life by Ilse Crawford’s original concept. Located close to gate 16 in Terminal 1, The Deck, which opens its doors to passengers on 22 March,…
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Cathay Pacific may not be known as a distillery per-se, but the airline has rolled out its first beer, specially crafted for pressurised cabins. Named after “Betsy”, Cathay Pacific’s first aircraft, a Douglas DC-3 which flew passengers around the region in the 1940s and 1950s, Betsy Beer will be first served to First and Business…
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Part two of TheDesignAir’s exclusive series on the making of Cathay Dragon. Read Part One here. Cathay Pacific and newly branded Cathay Dragon’s synergies may seem completely obvious to passengers who have flown on both airlines. However to entice new customers to experience the two airlines, so similar and yet distinctly different brought a host of…
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Today saw the launch of Cathay Pacific’s 4-times-a-week service between Hong Kong and Gatwick airport. The airline has rolled out it’s most technologically advanced airframe on the route, the A350-900, which also flies to Dusseldorf from Hong Kong. Being one of the lucky few invited for the inaugural event at Gatwick, TheDesignAir was able to…
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Part one of TheDesignAir’s exclusive series on the making of Cathay Dragon. The newly renamed Cathay Dragon has just started its life as an airline brand. Originally named ‘Dragonair’, the Cathay sibling has very clearly positioned itself alongside the internationally recognised Cathay Pacific. On first glance, the rebrand may just look like a red Cathay…
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Cathay Pacific opened its doors today to the first official visitors of their latest, and largest, lounge in Hong Kong; The New Business Class Lounge at The Pier. The Pier, which plays home to Cathay Pacific’s most recently refurbished First and Business Class lounges at Hong Kong International Airport, has been offering unparalleled levels of comfort and…
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Yesterday we announced that Dragonair was going to change its brand to Cathay Dragon in a bid to align itself with Cathay Pacific and while the general reaction has been similar to ours in thinking that the livery looks familiar to Qantas or Turkish Airlines (or at least from afar), we have taken a closer look…
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2015 has been an impressive year with many carriers taking advantage of the lowered oil prices to invest heavily into their passenger experience both on the ground and in the air. We take a look at the best carriers around the world that have caught our attention this year. We offer a retrospective of the…
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Cathay Pacific today revealed their long awaited livery, which features a few simple changes to radically change their aircraft’s appearance. Designed in collaboration with design firm Eight Partnership, this new look new livery will be progressively introduced onto all the aircraft in its fleet. The livery was showcased on one of the airline’s Boeing 777-300ER aircraft at a special…
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Flight: CX375 Aircraft Type: 777-300ER aircraft Class: Business Class Route: DUS-HKG Flight time: 12hrs30mins Seat: 12G Date: October 2015 http://www.cathaypacific.com Best For: Regular travellers connecting from Germany to Asia with all of the ease of a direct flight. With four flights a week taking place on Mondays, Tuesdays, Thursdays and Saturdays, this new route is already…
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It has been a busy year for Business Class, with a staggering array of new products being launched as carriers fight for their most lucrative passenger base. Our list contains some surprises, with familiar names falling off and lesser-known carriers appearing. Generally speaking, the products scored lower this year, possibly because consumers’ expectations are rising. The judges looked, as always, at hard and soft product first— but the very highest…
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We constantly write about how lounges continue to impress us, and this is purely due to the fact there is a lounge war on right now, with airlines around the world trying to offer their passengers an experience to equal their competitors. Cathay Pacific today revealed a lounge that would not just cater for their current passenger…
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Open today, Cathay Pacific passengers travelling out of Bangkok Suvarnabhumi Airport are in for a treat. Located at Level 3 in the Concourse G Departure Hall, Cathay’s Bangkok lounge adopts the airline’s new lounge design template that has already been employed at Cathay Pacific lounges in Haneda Airport in Tokyo and Manila. Measuring in at 679…
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Dennis Owen, Manager of Brand Cathay Pacific has been working with the airline for 29 years, starting in San Fransisco four months before Cathay even started flying to the United States as a sales representative and then moved to Dallas in 1990, when OneWorld started. “I was there for 6 years, and then went to Los Angeles and…
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When we recently visited Cathay Pacific‘s new Tokyo Haneda Lounge, we were excited to announce the carrier was expanding the new aesthetic and product across a range of outstations. The latest lounge to join this exclusive list of designer spaces is found in Manila’s Ninoy Aquino International Airport. Not really being known for its amazing facilities, the…
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Written for TheDesignAir by Adam Ralston | Nine months ago, the final Cathay Pacific 747-400 departed San Francisco for Hong Kong, never to return to the continent. That 747-400 was swapped, permanently, for the 777-300ER serving the airlines’ Canadian and US destinations. The 747-series of passenger aircraft served Cathay Pacific well for nearly 35 years. That final departure on…
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We were delighted this month to be invited to experience Cathay’s latest airside lounge, situated in Tokyo Haneda, which we reported on late last year. Situated airside in Tokyo Haneda’s International Terminal, the brand new space, on the very highest passenger floor commands unparalleled views of not just Haneda Airport, but Tokyo’s dramatic and iconic skyline. On…
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We’re sat in the busy ‘Bridge’ lounge in Hong Kong airport, surrounded by the hustle & bustle of the café area and the sound of Illy espressos being perfectly ground and poured by barista staff. The Bridge is one of six lounges in Hong Kong International Airport, and is one of the latest in the…
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We are pleased to announce our Top 10 economy classes for 2015. The last 18 months have changed the landscape for economy class travel, with passengers around the world benefiting from new aircraft, new products and increased inflight entertainment options. While there are some new entrants into our list this year, the competition was tougher than ever, due to an increasingly…
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Cathay today announced that it has partnered with Italian coffee brand illy to serve premium coffee to First and Business Class passengers. Freshly brewed coffee from the renowned coffee roasting company is already being served on flights, while illy’s espresso, café latte and cappuccino will be gradually introduced onboard beginning from March 2015. This was no…
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TheDesignAir Give Away! We have a First Class Cathay Pacific Amenity kit to give away, featuring our favourite skincare brand Aesop. We will ship this kit to one lucky reader who shares this story on Facebook through our Facebook page. If you haven’t already, subscribe to our Facebook page and get sharing all of our stories! We…
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Hosted inside the historic Manchester Town hall, Cathay Pacific celebrated its 4x weekly launch to the UK’s North West with 150 VIPs, dignitaries, and leading business figures from the local area. We were one of the lucky few to be invited to the special event last week, marking this important route between Manchester and Hong Kong.…
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This month we delve into that quiet and revered airport sanctuary! TheDesignAir once again, with strategic print partner Airways magazine bring you the very best Top 10 Airport Lounges in the world 2015. As well as appearing online, they will appear in print in every monthly glossy issue of Airways magazine, available around the world. We are impressed with the…
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Cathay Pacific with the help of McCANN, have launched a brand new campaign, which reinforces the message of how a comfortable and well thought-through product onboard can set you up for your travels and make the whole experience a lot more… well, civilized. On their microsite, Cathay state “We believe that travelling well is an…
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During the same week ANA announce their partnership with Noma in Japan, Cathay Pacific and Mandarin Oriental Hotel Group announce their first-ever international partnership for crafting unique inflight menus for the airline over the coming 12 months. The strategic partnership brings top chefs from various renowned Mandarin Oriental properties in Hong Kong, London, Paris, New…
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They’re back! TheDesignAir has partnered with our strategic print partner Airways magazine to bring you an updated and regular Top 10 lists for 2015. This year starting with our Top 10 International First Classes 2015. As well as appearing online, they will appear in print in every monthly issue of Airways magazine, available around the world.…
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It’s been a while, but we are continuing our comparison reports on some of the most popular and competitive routes in the world. In the midst of our recent travel planning we noticed the great variety of carriers travelling between Hong Kong and Bangkok. There are 9 main competitors that run the city pair, formed of Thai Airways, Emirates, Sri…
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