Cathay has a fairly unique challenge, and is acting pro-actively, but it is it making the right choices to maintain its brand values?

Unlike other media-outlets focussing on the airline industry we make a point to never really comment on short-lived, political or click-bait style news. We focus our approach on the long-lasting customer experience advancements, but Hong Kong has created a unique global environment over the past couple of years, built on political unrest and now the…

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UK luxury brand Bamford brings a sense of harmony to Cathay’s First and Business Class cabins

Cathay Pacific might be impacted by the recent unrest on their doorstep, but that isn’t stopping them enticing their premium passengers with an elevated travel experience. The airline has focussed their attention to enhancing the service, soft products and culinary offerings both in its First and Business Class cabins. These enrichments are designed to “offer…

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Neutral Digital Launches Cathay Pacific VR Experience Showcasing Enhanced Features

October saw the launch of Neutral Digital’s latest VR experience, showcasing Cathay Pacific’s new A350 cabin, including their economy, premium economy and business class cabins. Cathay Pacific and Neutral Digital collaborated to design and implement a VR storyboard that would show the prospective passenger visual and interactive highlights beginning with the livery, and onto the…

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Inside Cathay’s New A350 Inaugural Flight From Gatwick

Today saw the launch of Cathay Pacific’s 4-times-a-week service between Hong Kong and Gatwick airport. The airline has rolled out it’s most technologically advanced airframe on the route, the A350-900, which also flies to Dusseldorf from Hong Kong. Being one of the lucky few invited for the inaugural event at Gatwick, TheDesignAir was able to…

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Cathay Pacific Reveal New Livery To Match New Brand

Cathay Pacific today revealed their long awaited livery, which features a few simple changes to radically change their aircraft’s appearance. Designed in collaboration with design firm Eight Partnership, this new look new livery will be progressively introduced onto all the aircraft in its fleet. The livery was showcased on one of the airline’s Boeing 777-300ER aircraft at a special…

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TheDesignAir’s Top 10 Business Classes 2015

It has been a busy year for Business Class, with a staggering array of new products being launched as carriers fight for their most lucrative passenger base. Our list contains some surprises, with familiar names falling off and lesser-known carriers appearing. Generally speaking, the products scored lower this year, possibly because consumers’ expectations are rising. The judges looked, as always, at hard and soft product first— but the very highest…

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Open Now, Cathay Pacific’s New Bangkok Lounge

Open today, Cathay Pacific passengers travelling out of Bangkok Suvarnabhumi Airport are in for a treat. Located at Level 3 in the Concourse G Departure Hall, Cathay’s Bangkok lounge adopts the airline’s new lounge design template that has already been employed at Cathay Pacific lounges in Haneda Airport in Tokyo and Manila. Measuring in at 679…

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Boeing Beef-up Cathay Pacific’s Fleet

Written for TheDesignAir by Adam Ralston | Nine months ago, the final Cathay Pacific 747-400 departed San Francisco for Hong Kong, never to return to the continent. That 747-400 was swapped, permanently, for the 777-300ER serving the airlines’ Canadian and US destinations. The 747-series of passenger aircraft served Cathay Pacific well for nearly 35 years. That final departure on…

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Lounging Around: Cathay Pacific’s Tokyo Haneda Lounge Reviewed In Detail

We were delighted this month to be invited to experience Cathay’s latest airside lounge, situated in Tokyo Haneda, which we reported on late last year. Situated airside in Tokyo Haneda’s International Terminal, the brand new space, on the very highest passenger floor commands unparalleled views of not just Haneda Airport, but Tokyo’s dramatic and iconic skyline. On…

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TheDesignAir’s Top 10 Economy Classes 2015

We are pleased to announce our Top 10 economy classes for 2015. The last 18 months have changed the landscape for economy class travel, with passengers around the world benefiting from new aircraft, new products and increased inflight entertainment options. While there are some new entrants into our list this year, the competition was tougher than ever, due to an increasingly…

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Cathay Research Best Coffee To Serve Inflight

Cathay today announced that it has partnered with Italian coffee brand illy to serve premium coffee to First and Business Class passengers. Freshly brewed coffee from the renowned coffee roasting company is already being served on flights, while illy’s espresso, café latte and cappuccino will be gradually introduced onboard beginning from March 2015. This was no…

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Cathay Pacific Is Latest Airline To ReInvent First Class Menus

During the same week ANA announce their partnership with Noma in Japan, Cathay Pacific and Mandarin Oriental Hotel Group announce their first-ever international partnership for crafting unique inflight menus for the airline over the coming 12 months. The strategic partnership brings top chefs from various renowned Mandarin Oriental properties in Hong Kong, London, Paris, New…

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