Aviation is awash with blue. Approximately a decade ago, the skies were filled with blue liveries, interiors lined wall-to-wall with blue seats, carpets, and uniforms in every shade of navy. While design studios have gradually peeled airline brands away from such a strong design vertical, what caused such visual dominance in the industry?
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It seems the week before Christmas brought a challenge from LOT Polish Airlines to Lufthansa regarding the German flag carrier’s somewhat contentious new livery. The Polish carrier draws issue with the fact Lufthansa’s reimagined tail fin has an uncanny resemblance to theirs. While we agree there are similarities, to our our trained eye, they are…
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Liveries around the world are the calling cards for hundreds of different airlines. For some they are the passengers only interaction with the brand image of the airline, so as they park up at the gates of airports globally, they need to be able to communicate the values and concepts that each airline brand stands for.…
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