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BRANDING LIVERYDecember 24, 2019December 24, 2019

Lothansa? The challenge of having similar tail fins

It seems the week before Christmas brought a challenge from LOT Polish Airlines to Lufthansa regarding the German flag carrier’s somewhat contentious new livery. The Polish carrier draws issue with the fact Lufthansa’s reimagined tail fin has an uncanny resemblance to theirs. While we agree there are similarities, to our our trained eye, they are…

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BRANDING LIVERY REPORTSeptember 23, 2014

REPORT: Understanding The Liveries Of The World

Liveries around the world are the calling cards for hundreds of different airlines. For some they are the passengers only interaction with the brand image of the airline, so as they park up at the gates of airports globally, they need to be able to communicate the values and concepts that each airline brand stands for.…

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