The aviation industry is increasingly adopting a generic concept of luxury, which leads to a loss of distinct airline identities. Airlines are urged to celebrate their unique characteristics and cultural roots rather than conforming to a uniform standard. Genuine luxury should evoke recognition and authenticity, creating memorable passenger experiences.
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Singapore Airlines has just relaunched its SilverKris magazine. The new magazine is just one of a multitude of improvements currently happening at the airline, all tasked with making the passenger experience better. Published by Ink, the world’s leading travel media company, the magazine has undergone a massive revamp, completely redesigning the magazine from the ground…
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