AIRSIDE BRANDING

Cathay Pacific Unveils Redesigned Wing First Class Lounge in Hong Kong

Cathay Pacific’s reopening of The Wing First Class Lounge in Hong Kong emphasizes refinement over dramatic change, focusing on comfort and usability for modern travelers. The redesigned space prioritizes warmth and intuitive flow but notably lacks a definitive separation from the terminal, creating a unique connection between the lounge and airport. This evolution points to a broader shift in premium travel, highlighting the importance of cohesive experiences across airline and airport environments.

Read More
BRANDING CABIN REPORT

Bring in the caviar cavalry, how can airlines continue to win market share beyond seats?

The biggest challenge facing the passenger experience market is trying to standout in a levelled playing field. Every airline can now purchase suites with doors, all-aisle-access is no longer a market leading position, and the leading inflight entertainment systems all offer basically the same interface. But there’s still a fierce battle to claim the throne…

Read More
REPORT

Ten stories we loved in 2021

As 2021 comes to a close, we take a look back at some of our most popular stories on the site this year, as well a few of our own favourites too. Do let us know what were your own personal highlights too, we’d love to hear from you. Here’s to another exciting year in…

Read More
REPORT SUPPORT

EXCLUSIVE TheDesignAir ‘Future of Travel’ White Paper

TheDesignAir is pleased to share a free-to-download White paper on the ‘Future of Travel’, reflecting on the changes to the passenger experience post-Covid19. Founder of the site, Jonny Clark, explores gradual shifts and changes we can expect to see across the airline industry, both on the ground and in the skies. The major changes we…

Read More
BRANDING REPORT

TheDesignAir 2016 Award Winners Announced

From everyone at TheDesignAir, we want to wish you a very Happy New Year. As the new year rolls in, we take the time to celebrate 2016. It’s been yet another fantastic year in aviation with numerous new products rolled out and airlines once again investing heavily into brand, product and design. At the start of December, we…

Read More
REPORT

TheDesignAir Top 10 Destinations For 2013

As we head into 2013, it’s time to start planning the best places to go for the year ahead. Here at TheDesignAir we’ve wrapped up the best 10 destinations, whether it be for the best in air travel, best new airports or the hottest hotels to stay in. So without further ado, here’s the run-down…

Read More