Read Part 1 here | Read Part 2 here | Read Part 3 here Part 4 | Economy. “Amazing! It’s like being on the Orient Express” I instinctively say when seeing the designs for the Economy Smartseat of Etihad’s new fleet. My interviewees all smile at that comment. I guess that must be called ‘hitting…
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Please read our first installment of our four part series here and second instalment here. Part 3 | Business Class. It’s possibly one of the hardest cabins to design. Customer expectations are high, margins are low and space is at a premium. Now with the advent of premium economy and the still-standing First Class sandwiching the most popular of premium cabins,…
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Please read our first installment of our four part series here . Part 2 | Days after visiting Honour, I head on over to Acumen, another member of the EDC. Situated just around the corner in Clerkenwell, Acumen are also settling into their new offices, the epitome of London creativity, a bright and well-designed space that…
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Every designer’s idea of sheer panic is a blank sheet of paper. Imagine if this was given to you in the form of a completely empty A380 shell, and you were asked to create purely original ideas to fill it to the brim. It’s this blank piece of ‘metaphorical’ paper that was given to the…
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