Herringbone and forward-facing staggered business class seats? The catalogue available to airlines is now seemingly never-ending, and the latest Aircraft Interiors Expo in Hamburg this week has revealed how the industry has never been more spoiled for choice. Two of the latest entrants in to the market have come from Safran dubbed ‘VUE’ and ‘Unity’.…
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With some 6000+ narrow-body and regional jets in the US alone, there is a huge market for ‘domestic First Class’ still, and competition is heating up at the front of the plane. Delta has just shown off its new First Class product, first announced in 2020, and the MiQ seats are starting to become commonplace…
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Condor wowed us recently with a bold new brand image. Some of you might have already seen these bold stripey aircraft in the skies, which are certainly standing out on airport aprons. In fact, the intended purpose to generate interest and awareness of the brand is working, with many images popping up on social media,…
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Friday saw the announcement that KLM will finally introduce its own Premium Economy product, bringing the carrier in line with Air France, Delta and Virgin Atlantic, its strategic partners. Dubbed Premium Comfort Class, the product sits above its economy comfort product which is fundamentally an economy seat with a little more legroom, and below the…
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Most people will have flown on a Vantage product at some point if they’ve flown business class in the past decade, and the VantageXL is the flagship version, which has been adopted by the likes of Qantas, SAS, Delta and Philippine Airlines over the years. Understanding that passenger habits and needs have adapted in the…
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Etihad has been looking to find an ecological solution to its inflight service for some time. Over the past few years the airline has been at the forefront of experimental eco-flights with everything from zero-plastic long-haul journeys to new technologies to rid the world of vapour-trails. However, the latest developments will be a welcome addition…
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Last month, we were lucky to try out SriLankan’s Business Class again, approximately 4 years since the last time, which was the first time since the pandemic, and it gave us an opportunity to see how the carrier was faring post-COVID. SriLankan has always been one of our secret favourite carriers. It often sits below…
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Today saw the official approval of Qantas’ long-awaited Project Sunrise, something that was postponed a few years due to COVID. With the announcement that the airline will order 12 A350-1000 aircraft capable of flying from Sydney direct to London and New York, which will see the longest and furthest flights in the world. But that…
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A staggering 18 months ahead of schedule, the doors to the ‘Delta Sky Way’ at LAX is now open to customers. And when LAX customers visit the new Delta terminal, they’ll have more than just a streamlined check-in experience and new designer facilities to look forward to. The new Delta Sky Club at LAX, located on the…
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The new incarnation of Virgin Australia has continued its previous tradition of offering a very special lounge to its most prestigious guests. Today saw the curtain lift on the airline’s long-awaited invitation-only private ‘Beyond Lounges’ in Melbourne, Sydney and Brisbane, reserved for corporate partners, some high-status Velocity Frequent Flyer members and key opinion leaders throughout…
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LATAM took a fairly surprising (and welcome) decision to completely revamp its still fairly modern signature ground product in Santiago de Chile, which only opened back in 2015. The brand-new LATAM Lounge has just opened its doors for its preferred passengers and LATAM’s partner airline members, including while waiting for their flight. The new space,…
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Heading over to Abu Dhabi to experience Etihad’s brand new A350 I was able to also experience the carrier’s 787 for the very first time. While the product is now a few years old, it was useful to see how the product was still standing up against the competition and how the two products –…
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Condor revealed perhaps the bravest new livery and brand image today we’ve seen in a decade. Actively opting to shun its previous looks and celebrate its leisure market, the airline has adopted a bold new, deck chair and beach towel inspired (I kid you not) livery. No, it’s not April 1st, and we did have…
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Etihad has always been a challenger brand in the Middle East, even if it’s not the youngest of the carriers. Often shadowed by its much larger, blingier cousin Emirates, and self-styled luxury carrier Qatar Airways, Etihad has had a bigger hill to climb, either winning market share, or the hearts and wallets of this lucrative…
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As the world of wide-bodied cabin & seat design has reached a critical plateau, all eyes are turning to the new narrow-bodied long-haul market which will become an increasingly important part of point-to-point long-haul strategy in the months and years ahead. While the ‘Jet Set Era’ offered transcontinental flights on narrow-body aircraft decades ago, it…
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It’s easier for designers to build passenger experiences for adults. It’s the core design language that makes up a brand and airline passenger experience. After all, we can all relate to how the design created will affect us. However, designers often forget children, which still make up a noticeable percentage of airline travellers. There are…
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Following ANA’s announcement that it was going to launch a new airline brand back in 2020, details have emerged today of how this brand will look. Dubbed ‘AirJapan’, ANA’s new carrier is “a new airline brand for medium-haul international routes.” Air Japan is actually just one part of ANA’s transformation of its business model to…
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Today we were invited to see the grand official reveal of SWISS’ latest product in an arsenal of improvements over the past few years. While the airline started with a range of improvements to its ground product and older A340 fleet a few years ago, the airline’s new Premium Economy has been a few years…
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While 2022 is already underway, it seems that airlines are starting to emerge from hibernation, and with it, bringing a wave of passenger experience improvements from new cabin classes to new amenities. But what are the emerging trends we expect to see through 2022? Premium Economy wars As well as seeing new premium economy products…
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As 2021 draws to a close, we’ve all seen disruption and resilience in aviation in equal measure. The industry has proven itself as strong as ever, facing multiple lockdowns, border closures, new strains and an ever changing landscape. We’ve seen airlines open new routes, shift to cargo, and even through the thick of the hardest,…
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As 2021 comes to a close, we take a look back at some of our most popular stories on the site this year, as well a few of our own favourites too. Do let us know what were your own personal highlights too, we’d love to hear from you. Here’s to another exciting year in…
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After a year’s hiatus due to the pandemic, TheDesignAir is pleased to announce the return of its annual Airline Design awards. Celebrating the very best in airline passenger experience, brand and design across the globe, the awards – now in its 9th year – have once again bestowed its leading design airlines, new products and…
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Brands create identities to stand out, visually represent what they stand for and what they do. Simple brand images are the ones that work best, if we said golden arches, globally everyone would know we’re talking about McDonalds. A bitten apple, Apple. The list may be short, but iconic. Airlines also have to stand out…
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Today saw Singapore Airlines officially launch its highly-anticipated new 737 cabin products, which will be rolled out on its Boeing 737-8 fleet in the coming weeks. Since the airline merged SilkAir back in to Singapore Airlines, there’s been a lot of anticipation on how the airline can match its impressive long-haul product with a short…
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In yet another step to normality, Air France has revealed its latest premium menus, now reappearing on flights from November 2021 all the way through to February 2022. The carrier has followed its ongoing tradition by teaming up with talented French Michelin-starred chefs. This time Régis Marcon and Mathieu Viannay will cater to Air France’s…
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Flight: TK193Aircraft Type: A350-900Class: Business ClassRoute: IST-GRUDate: October 2021 http://www.turkishairlines.com Turkish Airlines has continued to operate throughout the pandemic. In fact, it’s been one of the largest international carriers in Europe for the past 18 months. However, the pandemic also saw the full launch of its A350 operations, which headed to destinations such as Manila, Jakarta and Sao Paulo, meaning…
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Air Arabia, the largest low-cost carrier operator in the Middle East, is celebrating 18 years of successful operations with a brand-new, more contemporary uniform reflecting the carrier’s modernity and youthfulness. The new design will be worn by the airline’s staff across its network and all operating hubs, including pilots, cabin crew, engineering and maintenance, as well as members of airport, ground operations and sales shops. Adel Al Ali, Group Chief Executive Officer of Air…
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British Airways is continuing with the roll out of its newest business class seat, the ‘Club Suite’, as it continues to retrofit the seat across its Boeing 777 fleet, with the speedy roll out expected to be completed by the end of 2022. The airline has already retrofitted a handful of its Boeing 777 aircraft…
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It might look familiar, but that’s for good reason. Plaza Premium Group has just opened its latest lounge at London Gatwick Airport, taking over the space that was originally a Virgin Atlantic Clubhouse. This take-over reinforces the Group’s strategic presence in the United Kingdom and increases its foothold across the rest of Europe to six…
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“When I started this site back in 2012, I had no idea that I’d still be writing almost daily on the design developments across aviation, or that it would grow to become one of the top online aviation resources with thousands of subscribers, followers and countless emails and messages of support.” Jonny Clark, Founder TheDesignAir…
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