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All articles filed in flygge

SUPPORTNovember 23, 2020November 30, 2020

The Flygge Series: British Airways sells off onboard service items

Pass us the salt, please. It might not be the first airline globally to go down this route, however, for the first time in its history, British Airways has decided to unlock the doors to its warehouse this Christmas to give customers and aviation fans the unique opportunity to get their hands on items from…

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BRANDING REPORT SUPPORTOctober 17, 2020October 30, 2020

The Flygge Series: Qantas launches retro leisure clothing range by Martin Grant

In the second of our Flygge series, we turn our eyes to Qantas. ‘Flygge’, a wordplay on Hygge – the Danish and Norwegian word for a mood of coziness and comfortable conviviality with feelings of wellness and contentment – is TheDesignAir’s name for this new emerging airline trend where brands are now becoming a part…

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BRANDING REPORT SUPPORTOctober 17, 2020October 25, 2020

The Flygge Series: A taste of Finnair, in your own home

COVID-19 has certainly kept airlines on their toes, and while many airlines are frantically trying to get their operations off the ground once again, there’s been an unusual, yet somewhat expected side effect. For years airlines have strived to become lifestyle brands, as relevant in the home as they are in the skies. The problem…

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