While Cathay Pacific’s latest ethos might have shifted from ‘Life well travelled’ to ‘Move beyond’ it seems that the physical manifestation of the brand hasn’t taken a different tack just yet. The latest offering from the carrier will open tomorrow in Shanghai’s Pudong International Airport. The re-opening of their existing space in the new airline…
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Part three of TheDesignAir’s exclusive series on the making of Cathay Dragon. Read parts one and two. This week brought a brand new airline officially take to the skies, with Dragonair now becoming Cathay Dragon. The new airline now aligns itself with its big brother Cathay Pacific across many passenger experience touch-points while still maintaining…
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Part one of TheDesignAir’s exclusive series on the making of Cathay Dragon. The newly renamed Cathay Dragon has just started its life as an airline brand. Originally named ‘Dragonair’, the Cathay sibling has very clearly positioned itself alongside the internationally recognised Cathay Pacific. On first glance, the rebrand may just look like a red Cathay…
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