Saudia relaunches ‘new’ retro brand and it works in stark contrast to Riyadh Air

Now those with a good memory will notice that the announcement of Saudia’s new brand feels a little bit familiar. That’s for good reason. Saudia’s latest livery is actually a previous incarnation of the brand image from the 1980s. A time when futurism was based on a mix between brutalism and pixelated screen technology, which…

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ANA relaunches AirJapan as new mid-market carrier in 2023

Following ANA’s announcement that it was going to launch a new airline brand back in 2020, details have emerged today of how this brand will look. Dubbed ‘AirJapan’, ANA’s new carrier is “a new airline brand for medium-haul international routes.” Air Japan is actually just one part of ANA’s transformation of its business model to…

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Alitalia Deliver Not Only A New Brand But A New Brand Promise

Sorry? What was that? Yes we wouldn’t blame you for looking twice at the image above. Alitalia really has launched a new livery, and whilst the awaiting press may have been a little disappointed to not see something perhaps as young, bold and dynamic as Etihad’s recent (award-winning) livery, we are delighted with the result.…

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Etihad’s New 787 Livery Shows Us A Little Bit More

We covered the A380 roll out for Etihad a few days ago, but their quick succession in rolling out their 787-9 colours shows the world how the livery transposes onto more regularly-shaped airframes. Last night the airline revealed their new 787-9, a proportionally more aesthetic aircraft, with a tail that has been circulating on social media for a few…

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