Skip to content
TheDesignAir

TheDesignAir

The No.1 Site for Airline Product News and Reviews

  • TRIP REPORT
  • BRANDING
  • LIVERY
  • CABIN
  • AIRSIDE
  • HOTEL
  • About
    • Help Support TheDesignAir
    • Contact
    • In the Press
Press Enter / Return to begin your search.

All articles filed in lemon

BRANDINGOctober 22, 2012October 22, 2012

Does British Airways’ New Advert Hit A Sour Note?

Whilst it is perhaps best for you to make up your own mind on British Airways new commercial, hitting UK screens today, this 30 second advert feels a little cheap as far as brand positioning goes. The airline over the Olympics has produced some great adverts, and has been very clever in its marketing strategy in 2012.…

Read More

Page navigation

More recent stories from thedesignair.net

  • Singapore Airlines subtly changes tack with new brand campaign, and it’s a very smart move.
  • Hot Hotel: Andaz Tokyo
  • Hottest Design Airlines to Try in 2023
  • Kuwait Airways reveals upgrades to brand image, including new uniforms
  • Air China introduces new Business Class seats on its A350s
  • United opens new Club lounge in Chicago
  • British Airways to retrofit new Club Suites into 787-8’s

RSS Feed

RSS Feed

  • Follow Following
    • TheDesignAir
    • Join 1,353 other followers
    • Already have a WordPress.com account? Log in now.
    • TheDesignAir
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar