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BRANDINGOctober 22, 2012October 22, 2012

Does British Airways’ New Advert Hit A Sour Note?

Whilst it is perhaps best for you to make up your own mind on British Airways new commercial, hitting UK screens today, this 30 second advert feels a little cheap as far as brand positioning goes. The airline over the Olympics has produced some great adverts, and has been very clever in its marketing strategy in 2012.…

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