Peach Aviation’s New Look: A Softer, Smarter Rebrand for Japan’s Low-Cost Carrier

Peach Aviation celebrates its 15th anniversary with a rebrand that reflects maturity while retaining its playful identity. Collaborating with nendo, the new design incorporates Japanese culture, softer typography, and thoughtful details. The brand’s challenge lies in extending this identity into actual experiences, ensuring depth beyond aesthetics.

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Japan Airlines’ Tsurumaru inspires new range of origami crane amenities by Nendo

Japan Airlines has just released its latest range of amenities and soft products for its domestic and international travellers. The latest designs have been brought to life by Japanese design studio Nendo with a nod to the Tsurumaru crane logo that is synonymous with the carrier. As part of the process, the studio deconstructed the…

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