Sonic video content is the new playground for airline branding

We all know that airlines across the globe face limited suppliers and supply chains when it comes to creating passenger experiences. They are increasingly being strained by demand, which is causing delays to airline and product launches the world over. From OEMs to seat manufacturers airlines are battling two fronts. One, the race to offer…

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Exclusive: TheDesignAir interview with Amina Taher on Etihad’s new Sonic Identity

Sensory design within aviation is becoming more commonplace. Brands are no longer just a visual manifestation of a company, as companies across the world embrace all of the senses to create lasting memories. Whether its fragrance, touch or sound, lasting memories are built when all of the senses fire in unison, with sound and scent…

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Qatar Airways is latest carrier to bring an exclusive scent to the skies

Qatar Airways has always ensured its soft product is one of the best in the skies, so there’s no surprise it’s now partnered with French maison parfumerie Diptyque as part of the airline’s offering for First Class and Business Class passengers – both on board and in its premium lounges around the world. The airline…

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