Launched a little over a week ago, Singapore Airlines has refreshed its iconic Batik Motif that is used throughout the passenger journey and brand. Celebrated in a two-minute film, the airline has kept part of its design language current with the most subtle of shifts. Simplifying what was an elaborate and intricate design, most commonly…
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Last month, we were luckily invited in a very rare behind-the-scenes visit to Singapore Airlines‘ training and catering centres, found in and around Changi Airport. As we revealed in our recent Singapore Airlines Premium Economy stories, the carrier is a stickler for detail. From our exclusive walk around their very secretive backstage this attention to…
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