Innovation is great, but it needs to have purpose. Don’t forget your passengers. Introducing Virgin’s ‘Booth’.

Virgin Atlantic has just revealed its latest social space found on the final five A350’s that will be delivered for the carrier. Instead of ‘The Loft’ – the social space found on its first wave of A350’s – the last few Airbus aircraft to be delivered have been configured for the carrier’s leisure routes.  This…

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Roo-hoo! Qantas shows off the newly refurbished A380 product, now flying to London

The first of Qantas’ upgraded A380s welcomed its first passengers yesterday on the London to Sydney route, delivering a radical new cabin enhancement for Australia’s national carrier’s largest aircraft. The multi-million dollar upgrade of their 12 superjumbo aircraft includes new seating across Business and larger Premium Economy cabins and a refresh of the aircraft’s First…

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Special Trip Report: Why Virgin Atlantic’s new A350 product highlights a magical shift in the carrier’s positioning

In the past Virgin Atlantic was seen as the coolest of underdogs – the carrier for those in the know, flown by the rich and famous across the Atlantic. Onboard massage therapists, inflight bars, even a business class lounge with a Jacuzzi used to be signature parts of the passenger experience. Times have changed however,…

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