Where Air India’s recent rebranding failed to excite with the new master brand, livery and hard product, the recent announcement of enhancements to the soft product launch has filled in gaps to the missed deeper connection to its national heritage. This week has seen the airline reveal new amenity kits, a luxurious and sustainable bedding…
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Japan Airlines has just released its latest range of amenities and soft products for its domestic and international travellers. The latest designs have been brought to life by Japanese design studio Nendo with a nod to the Tsurumaru crane logo that is synonymous with the carrier. As part of the process, the studio deconstructed the…
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Hawaiian Airlines has teamed up with Moloka‘i-based brand Kealopiko to launch and upgrade a new line of in-flight amenities built upon the idea of sustainability. Starting just after Thanksgiving on November 26th, guests travelling between Hawai‘i and the carrier’s International and East-coast US destinations can relax with amenities and soft goods decorated with coral and…
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Virgin Atlantic has just pulled back the drawstring on a series of eco-savvy amenity enhancements across its cabins. Naturally focussing on their Upper Class product, which has recently had an upgrade, there are a plethora of extra enhancements from socks to pyjamas. The hero of these enhancement is Virgin’s quirkily-named ‘Goodie bag’ which features REN…
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