Virgin Atlantic has just pulled back the drawstring on a series of eco-savvy amenity enhancements across its cabins. Naturally focussing on their Upper Class product, which has recently had an upgrade, there are a plethora of extra enhancements from socks to pyjamas.
The hero of these enhancement is Virgin’s quirkily-named ‘Goodie bag’ which features REN beauty products, a Bambuubrush: a toothbrush with a bamboo handle that can be disposed of in compost, activated charcoal infused PBT bristles that help whiten your teeth and 100% biodegradable packaging. There is also a comfortable total blackout eye mask and real socks, in beautiful destination-themed designs. While there are less and less needs to fill in arrival cards, Virgin Atlantic also supply a pen made mostly of recycled paper. All this, wrapped up in a handy reusable and stylish bag made of eco-friendly tough-wearing Kraft paper.
“We wanted them to be the most sustainable airline amenity kits in the world,” said product manager Katerina Orfanidi. “Our new aircraft have been a catalyst for change which has enabled us to question everything we carry and look at a new set of products that are sustainable but not a compromise on quality. We know our customers are going to love these items, and as a result, will be more likely to keep and reuse them.”.
There are two goodie bags, one for Upper Class and one for Premium with a selection of items also available on request for our economy customers which in turn helps the eco-friendly approach the carrier is trying to take.
To complement the goodie bag, Upper Class loungewear has also been redesigned, and it’s now more stylish, more comfortable and reusable. The packaging is now an environmentally friendly washable drawstring bag.
And the new bedding, which we will be experiencing on an upcoming Virgin Atlantic A350 trip in the next couple of weeks, have also been redesigned to be bigger and warmer but lighter. They also don’t have covers, so that’s one less thing to wash. It’s another contribution towards reducing fuel burn and our carbon footprint.
TheDesignAir 