Virgin Atlantic’s refreshed Heathrow Clubhouse reflects a necessary recalibration rather than a radical change, acknowledging a drift in alignment over two decades. The update enhances experience with thoughtful touches, echoing elements from the Los Angeles Clubhouse while embracing a distinct British opulence. This shift signals a potential redefinition of luxury in aviation, inviting speculation on future developments in their onboard experience.
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Virgin Atlantic is retiring its original business class seats in favor of a premium-focused offering, reflecting strong demand in Upper Class and Premium cabins. The new configuration will reduce economy seats significantly while introducing improved lounge spaces and implementing Starlink for Wi-Fi. Updates also include a new app for Virgin Atlantic Holidays.
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With yesterday’s announcement, LAX is certainly on the front foot when it comes to new ground experiences. With both the new Air France and now Virgin Atlantic lounges at Los Angeles International Airport and their unique approaches to luxury, functionality, and aesthetics, there’s plenty of choice available now for SkyTeam passengers. Air France Lounge: Classic…
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After recently travelling on both Virgin Atlantic’s B787-9 and the A350 products to the US, I had the opportunity to experience both the brand-new and older Upper Class products in quick succession, and the differences were noticeable, but actually not in a way I had expected. Now this might seem a little controversial, but.. Out…
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The new incarnation of Virgin Australia has continued its previous tradition of offering a very special lounge to its most prestigious guests. Today saw the curtain lift on the airline’s long-awaited invitation-only private ‘Beyond Lounges’ in Melbourne, Sydney and Brisbane, reserved for corporate partners, some high-status Velocity Frequent Flyer members and key opinion leaders throughout…
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It’s been a pretty big day for Australia, with international borders opened, Qantas starting the relaunch of its international network and also the day domestically Victoria-New South Wales borders have re-opened. To celebrate, rival Virgin Australia has given us a look at what its refurbished Melbourne Lounge will look like and unveiled a new and…
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It might look familiar, but that’s for good reason. Plaza Premium Group has just opened its latest lounge at London Gatwick Airport, taking over the space that was originally a Virgin Atlantic Clubhouse. This take-over reinforces the Group’s strategic presence in the United Kingdom and increases its foothold across the rest of Europe to six…
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Even non-aviation enthusiasts may have noticed that the skies look a little different today. As we head into another year since the pandemic first decimated commercial aviation, the large behemoth A380s and Queens of the skies – the Boeing 747 – are a rare sight at airports nowadays. Replaced by more economic and smaller long-haul…
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Last week saw the announcement of Virgin Atlantic’s return to service, with first flights taking wing on the 20th July to Orlando and Hong Kong, with New York (JFK) Los Angeles and Shanghai following suit the very next day. Following destinations will be announced in the following week for flights commencing at the start of…
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2019 has seen yet another year of great innovation, new products, new airlines, new lounges and new airport facilities across the globe. It just goes to show how quickly the industry continues to evolve and respond to the ever-increasing needs of an airline passenger. Just before this year, or even this decade, comes to a…
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In the past Virgin Atlantic was seen as the coolest of underdogs – the carrier for those in the know, flown by the rich and famous across the Atlantic. Onboard massage therapists, inflight bars, even a business class lounge with a Jacuzzi used to be signature parts of the passenger experience. Times have changed however,…
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Virgin Atlantic has just pulled back the drawstring on a series of eco-savvy amenity enhancements across its cabins. Naturally focussing on their Upper Class product, which has recently had an upgrade, there are a plethora of extra enhancements from socks to pyjamas. The hero of these enhancement is Virgin’s quirkily-named ‘Goodie bag’ which features REN…
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2019 has already seen a wealth of new product launches and new aircraft deliveries. This means that passengers are starting to experience the latest wave in business class seats and cabins across the globe. While there are many more exciting products on the horizon from Emirates‘ Premium Economy product through to Lufthansa’s new 777 business…
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Tonight saw Virgin Atlantic peel back the curtain on their exclusive new A350 cabin. The aircraft, which will enter the fleet this summer will initially fly on the prestigious Heathrow – New York JFK route, followed by Atlanta, and the rest of the existing 747 routes as the new aircraft starts to take over from…
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Do you remember the feeling of getting on your first flight as a kid. The noises, lights, sounds, feelings were all consuming, and Virgin Atlantic with their new advertising agency (from AMV BBDO) brings back the child-like excitement that we all feel when stepping on-board an aircraft. Filmed aboard a fictitious 787, the 1-minute-long advert…
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Yes, that’s a beach. Yes, that’s also a departure lounge (well, sort of). Virgin Holidays has just revealed plans for “The Departure Beach”, a Virgin Holidays & Virgin Atlantic branded area on Brownes Beach in Barbados where customers can hang out after they’ve checked out of their accommodation – perfect for Virgin Atlantic flyers who have…
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You may be forgiven, even as a frequent traveller, to think the above image was snapped inside a Virgin Atlantic Clubhouse. There are a lot of similarities between Virgin’s signature lounges and Delta‘s latest wave of Sky Clubs. Even the similarities in the names of their airside lounges might get you confused. But Delta’s latest…
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No surprises here; we love good design. And when Virgin America‘s current site was launched it was a nice refreshing change from the norm, however the ever-evolving look of the web meant it was only time until a redesign was on the cards. Instead of waiting for the site to look outdated, they decided to do a spring clean…
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We love it when a partnership can learn from each other. It seems the new strategic partnership of Virgin Atlantic and Delta are helping each other out. The airlines recently announced that some Delta flights on key business routes (London to New York-JFK, London to Boston, and the new London to Seattle) are now utilising London Heathrow’s Terminal…
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When we announced the launch of the Virgin Atlantic Upper Class product on the A330 we mentioned how much we loved the new bar designed by VW+BS, and recently they created a cool time-lapse video showing the design process over the period of 3 years. It’s a fascinating video, showing a natural evolution of the…
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It’s fairly well considered that being ‘green’, no matter how it’s marketed isn’t really a sexy subject manner. However, our friends, Virgin Atlantic have actually made a step in the right direction in making the notion of being green a cool concept. Some interesting figures have just come out, whereby the airline has revealed that it…
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Our friends Australian Business Traveller announced on their site today that Qantas is bringing another of it’s iconic Aboriginal ‘DreamTime’ Jets online. The airline says its new Boeing 737-800 will feature the work of a well-known (but as yet un-named) West Australian indigenous artist, and will be painted in its Dreamtime colours at Boeing’s factory in Seattle…
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We are great fans of Marc Newson and what he is achieving at Qantas with regards to design. The lounges in Sydney are spectacular (and won our Top 10 Lounges last year) and his attempts at pulling the fleet into the 21st century have been very successful. (perhaps in part due to the competition arisen…
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Now at thedesignair we haven’t covered hotels before, but we are starting our reviews to create a small collection of hotels, as in our travels we get to stay for some of the best hotels, we think, in the world. Our first secret gem is our inclusion of Sir Richard Branson’s Kasbah Tamadot, situated in…
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Whilst Virgin Atlantic has been seen as a forward thinking leader in the airline field (although now with a wealth of other airlines also in the same field) it seems a nod to a bit of nostalgia is on the cards for their uniforms, which we announced a few months ago, are now designed by…
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Since we announced the move of our friends Air New Zealand’s Lounge in LAX back in October last year, the first images of their (much larger) TBIT lounge have just been revealed. Taking the form of a ‘Star Alliance’ branded lounge, the new space, set to open in 2013 will offer guests departing Tom Bradley International…
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We are pleased to announce our Top 10 economy classes for 2013. We have scoured the world for airlines that have really shown us something truly special. Whilst many airlines didn’t make the list, we’d like to state that generally over the past 12 months, we have seen airlines around the world innovate and renovate…
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Virgin Atlantic announced today they were going to launch a new uniform for the 7,500 staff that wear the Virgin brand, designed by British designer Dame Vivienne Westwood. The collaboration between the two British brands is a long-term partnership which will see a total re-design of the uniform across all areas. With original design and sustainability…
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“…and the killer is… [blank screen]” annoying when that happens isn’t it? Not any more! Virgin Atlantic today announced they have now switched on their inflight entertainment from gate to gate, meaning that a passenger can watch an estimated extra two hours per flight. Whilst other carriers around the world have already got this system…
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thedesignair.net interview with Simon Lloyd Marketing Director, Virgin Atlantic I was lucky enough to grab some time between meetings with a very busy Simon Lloyd, Marketing Director for Virgin Atlantic on the VS045 headed to New York. After sipping on some champagne and savouring a brilliant burger in the ever award winning Clubhouse in Terminal…
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