Virgin Atlantic to upgrade 787s and rest of fleet with ‘suite’ of new features

Virgin Atlantic is retiring its original business class seats in favor of a premium-focused offering, reflecting strong demand in Upper Class and Premium cabins. The new configuration will reduce economy seats significantly while introducing improved lounge spaces and implementing Starlink for Wi-Fi. Updates also include a new app for Virgin Atlantic Holidays.

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Trip Report: Virgin Atlantic’s secret sauce. Its older Upper Class seats?

After recently travelling on both Virgin Atlantic’s B787-9 and the A350 products to the US, I had the opportunity to experience both the brand-new and older Upper Class products in quick succession, and the differences were noticeable, but actually not in a way I had expected. Now this might seem a little controversial, but.. Out…

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Virgin Atlantic sets out its approach to return to the skies

Last week saw the announcement of Virgin Atlantic’s return to service, with first flights taking wing on the 20th July to Orlando and Hong Kong, with New York (JFK) Los Angeles and Shanghai following suit the very next day. Following destinations will be announced in the following week for flights commencing at the start of…

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Special Trip Report: Why Virgin Atlantic’s new A350 product highlights a magical shift in the carrier’s positioning

In the past Virgin Atlantic was seen as the coolest of underdogs – the carrier for those in the know, flown by the rich and famous across the Atlantic. Onboard massage therapists, inflight bars, even a business class lounge with a Jacuzzi used to be signature parts of the passenger experience. Times have changed however,…

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It’s a goodie bag! Virgin Atlantic revamps amenities, with cool eco-credentials

Virgin Atlantic has just pulled back the drawstring on a series of eco-savvy amenity enhancements across its cabins. Naturally focussing on their Upper Class product, which has recently had an upgrade, there are a plethora of extra enhancements from socks to pyjamas. The hero of these enhancement is Virgin’s quirkily-named ‘Goodie bag’ which features REN…

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Virgin Atlantic Reveals A350 Interiors With Brand New Upper Class ‘Dream Suite’

Tonight saw Virgin Atlantic peel back the curtain on their exclusive new A350 cabin. The aircraft, which will enter the fleet this summer will initially fly on the prestigious Heathrow – New York JFK route, followed by Atlanta, and the rest of the existing 747 routes as the new aircraft starts to take over from…

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Virgin Atlantic’s A330-200 Retrofit Impresses, Reflects Leisure Passenger Demographic

Virgin Atlantic has retrofitted the first of four Airbus A330-200s which joined the fleet from Air Berlin mid way through the year. The retrofit includes the installation of the airline’s famous Premium cabin, along with brand new Upper Class Suites and a refreshed look for Economy.  The remaining three A330-200 refits are all expected to be…

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Virgin Atlantic Launches New Advertising Campaign, Bringing Back The Childhood ‘Magic Of Flying’ Feeling

Do you remember the feeling of getting on your first flight as a kid. The noises, lights, sounds, feelings were all consuming, and Virgin Atlantic with their new advertising agency (from AMV BBDO) brings back the child-like excitement that we all feel when stepping on-board an aircraft. Filmed aboard a fictitious 787, the 1-minute-long advert…

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Could This Be The Coolest Departure Lounge Ever?

Yes, that’s a beach. Yes, that’s also a departure lounge (well, sort of). Virgin Holidays has just revealed plans for “The Departure Beach”, a Virgin Holidays & Virgin Atlantic branded area on Brownes Beach in Barbados where customers can hang out after they’ve checked out of their accommodation – perfect for Virgin Atlantic flyers who have…

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Delta’s Sky Clubs Signal Closer Design Ties With Virgin Atlantic

You may be forgiven, even as a frequent traveller, to think the above image was snapped inside a Virgin Atlantic Clubhouse. There are a lot of similarities between Virgin’s signature lounges and Delta‘s latest wave of Sky Clubs. Even the similarities in the names of their airside lounges might get you confused. But Delta’s latest…

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Virgin Atlantic Open New Clubhouse In LAX T2

Finally! We are getting a brand new Clubhouse in Los Angeles Terminal 2. First suggested back in 2012 by TheDesignAir, the moving of the Air New Zealand lounge from LAX’s T2 which Virgin Atlantic used to use across to the TBIT terminal, left passengers in a bit of a quandary. However, the airline announced this week…

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We’re No Virgin To A Onesie

One of our guilty pleasures here at thedesignair.net is onboard pyjamas. Give us a set and we are friends for life. Virgin Atlantic have been offering their understated black pyjamas for years, and whilst they’ve varied in size and fit over the past few incarnations, they’ve remained a constant fixture in the back of our…

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It Seems Delta Is Becoming A Bit Of A Virgin

We love it when a partnership can learn from each other. It seems the new strategic partnership of Virgin Atlantic and Delta are helping each other out. The airlines recently announced that some Delta flights on key business routes (London to New York-JFK, London to Boston, and the new London to Seattle) are now utilising London Heathrow’s Terminal…

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Virgin Atlantic Showcase New Uniforms By Westwood

Whilst Virgin Atlantic has been seen as a forward thinking leader in the airline field (although now with a wealth of other airlines also in the same field) it seems a nod to a bit of nostalgia is on the cards for their uniforms, which we announced a few months ago, are now designed by…

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Virgin Atlantic To Celebrate With New Uniform Designer

Virgin Atlantic announced today they were going to launch a new uniform for the 7,500 staff that wear the Virgin brand, designed by British designer Dame Vivienne Westwood. The collaboration between the two British brands is a long-term partnership which will see a total re-design of the uniform across all areas. With original design and sustainability…

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Virgin America Launch New Domestic Lounge At LAX Terminal 3

Virgin America have just announced the launch of ‘The Loft’, their LAX Lounge which has finally been opened in LAX’s Terminal 3. The Loft will be a pleasant change from the slightly drab terminal waiting area security side, and offers a contemporary eco-friendly, if not a little sparse environment to relax before boarding your flight.…

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Virgin Atlantic Launch Design-Led New Newark Clubhouse

Virgin Atlantic have now finished their £100million upgrade of their Upper Class Experience, with the launch of their final renovation of the clubhouses, the Newark Lounge. Pieced together by the same creatives, Slade Architecture, that made the JFK Clubhouse, which ranked Number 2 in our Top 10 Lounges 2012, this clubhouse is leaps and bounds…

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