Transavia’s Transformation Troubles

Transavia, our wonderfully green-collared friend, has undergone a branding exercise, to refresh and address its commercial objectives.  Mirabeau, a digital agency, was brought on by Transavia to begin work on a new e-commerce platform to increase ancillary sales, improve the conversion of flights and reduce operational costs. Having identified the need to redefine Transavia’s positioning and…

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The Lego Men Have Been Designing Again

Transavia have recently launched their new Sky Interior version 737-800 which has joined the fleet. In addition to offering passengers greater comfort in some serious Dutch style e-Leather seats, this aircraft also consumes 3% less fuel per seat, resulting in a savings of at least 200 litres of kerosene per flight. Three more planes with these…

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