It’s long been established in scientific fields that memories, emotions, and senses are all tied together. The same region of the brain that processes the five senses is also partly responsible for storing emotional memories. In the airline field, that means passengers are more likely to remember and build brand memories that tie in all five senses…
Read More
It seems the week before Christmas brought a challenge from LOT Polish Airlines to Lufthansa regarding the German flag carrier’s somewhat contentious new livery. The Polish carrier draws issue with the fact Lufthansa’s reimagined tail fin has an uncanny resemblance to theirs. While we agree there are similarities, to our our trained eye, they are…
Read More
Doors. This is where it all starts. Over the past few years, the differences between First Class and Business Class hard-products have become fewer and farther between. We’re now in an era where British Airways new Business Class product offers equal space and more privacy than its older First Class product. Airlines such as Qatar…
Read More
