You probably won’t know this, but Virgin Atlantic and Delta are the official airline partners of The O2. As part of their partnership, they are bringing a bit of style to the U.K.’s most well known entertainment venue this summer, with the launch of their permanent NY-LON Lounge Bar. Honouring the airlines’ important New York – London route, “the aviation-themed lounge bar will combine the best of both brands to deliver a unique experience to O2 visitors”. Since January 1st 2014 the airlines have embarked on a joint venture partnership creating an expanded trans-Atlantic route network (including 10 flights a day between New York and London), enhancing competition between the U.K. and North America and providing seamless onward connections.
Scheduled to open at the start of July, the lounge is the brainchild of Manchester-based design agency, LOVE. This new super stylish space comes in at a whopping 6,000-square feet. Situated in the entertainment district, NY-LON has capacity for up to 400 guests and features a large bar and seating area, plus those in the know will be able to access a “secret space” for meetings, private dining or small events.
NY-LON will be managed on behalf of the airlines by leading hospitality brand, Levy Restaurants UK and menu offerings will highlight both New York and London inspired cuisines, as well as (unsurprisingly) aviation themed cocktails. NY-LON will be open seven days a week and members of the airlines’ frequent flyer programmes, Flying Club and SkyMiles, will benefit from a range of discounts and special offers.
Reuben Arnold, Senior Vice President of Marketing & Customer Experience at Virgin Atlantic, commented, “We’ve created NY-LON as a celebration of our trans-Atlantic network which provides customers with a seamless, more enjoyable way to fly between the U.K. and U.S. Our lounge bar will offer customers a brand-new experience at the O2 that showcases our airlines’ world-class service.”
Tim Mapes, Delta’s Senior Vice President of Marketing added: “The iconic cities of New York and London are at the heart of everything we do. Opening NY-LON is the next exciting step in our partnership and we look forward to helping travellers enjoy the Delta-Virgin Atlantic brand of hospitality for which we’re famous when they next visit The O2.”
This isn’t the first airline lounge in an event space, with Emirates and Delta also having lounges in various sporting venues. In New York, Delta is the Official Airline of Madison Square Garden and its collection of venues, television networks and websites. In October 2011, the airline unveiled the new Delta Sky360° Club, which was part of the completed first phase of the famed arena’s three-year top-to-bottom transformation. The larger 10,000-square-foot space offers world-class food and beverages, exclusive behind-the-scenes experiences and other amenities for select guests of Madison Square Garden events.