JPA Design recently created the DoveTail business class seat concept

Garuda Indonesia has appointed International transport design specialist, JPA Design to create its new aircraft cabin interiors as the airline expands its fleet and builds on its reputation as a world-class carrier. The same design agency that created the DoveTail business class seat (as shown above) and recently Singapore Airlines new Premium Economy Class seat.


Garuda’s new aircraft orders modernizes its fleet and will support additional short, medium haul flights and routes. JPA Design’s new cabin interiors for both Business and Economy class will feature on 50 new 737 MAX scheduled for first delivery in 2017 and will be retrofitted to Garuda’s existing long-haul wide body A330-300 fleet.

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JPA Design also created the Singapore Airlines Premium Economy Class Seat

Garuda’s intention is to progressively re-brand all its aircraft interiors – both narrow and wide body – in order to achieve consistency across its entire fleet. The carrier also committed to operate aircraft with an average age less than five years, ensuring cabin environments that offer better service quality and passenger comfort.

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JPA Design also created the Singapore Airlines Premium Economy Class Seat

JPA Design’s interior scheme – yet to be revealed – will be aligned to the airlines brand drivers as defined by branding specialists Landor Associates; Garuda’s new look Business Class: “an experience of accessible luxury that is energetic, authentic and dynamic.” Economy is defined as “an uplifting experience that is dynamic, positive and warm.”

Garuda’s current First Class cabin designed by Priestmangoode

Tim Manson, Design Director at JPA Design, commented; “Competition is getting tougher and passengers now expect more out of their flying experience. For an airline to successfully compete against the worlds’ best, you need to provide an element of surprise and luxury and ensure that you give those discerning customers an unforgettable travel experience.”

JPA Design’s DoveTail Seat Concept

On working with Garuda, Manson said; “Being selected to work with an airline that has such keen ambition and one that places passenger comfort and joy at the heart of all they do, is a great opportunity for JPA Design. We both share in the commitment to constantly innovative and strive for best in class solutions. To be design partners with Garuda Indonesia, the third airline we have worked with that is a member of the exclusive 5-Star Airline Award, is a real honour.”

Garuda’s Current 777-300ER First Class cabin by Priestmangoode

Nicodemus P. Lampe, Director of Services at Garuda Indonesia, commented, “Strong competition was forcing airlines to innovate their product gradually and we are pleased to work together with JPA Design on creating the next generation of our Business and Economy aircraft cabin interiors. As Garuda Indonesia continuously strives on its ongoing service enhancement program to provide its passengers with the best possible full-service air travel experience, we need to collaborate with industry members that share the same vision regarding service excellence, particularly in terms of reliability and quality.”

Posted by:Jonny Clark

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