To celebrate the UEFA EURO 2016 tournament this summer, Turkish Airlines has unveiled yet another special livery aircraft, this time an A330-300 passenger aircraft . The plane just flew its maiden flight to Paris, where the final will be played out in July, and is just one component of Turkish Airlines’ marketing drive to excite fans ahead of this year’s tournament.
The design for the aircraft was created by UEFA and Turkish Airlines as part of the airline’s partnership with the competition and role as Official Airline Partner of EURO 2016. The sponsorship will also see the airline announcing a series of ticket giveaway competitions; unique EURO 2016 airport experiences for passengers; and a series of Fan Zones throughout the host French cities once matches get underway in June.
Ahmet Olmuştur, Turkish Airlines’ Chief Marketing Officer (CMO) said: “Football is a great connector of people, breaking down social and cultural barriers and uniting people around a mutual passion for the game. We are privileged to be able to connect people from across the globe every day, and are delighted to be part of this year’s EUROS. This plane is one of the many things we will be doing to excite fans and our passengers in the lead up to this competition.”
Guy-Laurent Epstein, Marketing Director, UEFA Events SA, said: “We are very excited to see our first-ever airline partner’s plans truly taking off. It will be fantastic to see the plane travelling across Europe, and bringing fans together to celebrate the best in European football, as we approach the kick-off of EURO 2016 on 10th June.”
Plane wraps are becoming increasingly popular to generate interest in airline brand, and Turkish along with other carriers such as ANA are investing heavily into brand awareness through partnerships with equally impressive and well established brands. While special one off liveries have been around for a while, we are starting to see a resurgence in these, made more affordable by the introduction of cheaper and faster decal techniques.