Yesterday saw the arrival of TAP Express‘ new Embraer 190 aircraft, which leads the way as part of TAP’s regional fleet renewal strategy – the fleet will soon include nine E190 and eight ATR 72 – operating for TAP Express, the new branded product we covered a few months ago. This means the PGA brand will fast disappear, being replaced with the sub-brand ‘TAP Express’ reflecting the more consistent brand and product.
The E190 aircraft operated by TAP Express will replace the Fokker 100s, which have been in operation for some years – and with it the removal of the dreaded middle seat. With this new fleet (that can carry up to 106 passengers on each aircraft) TAP will be able to significantly upgrade services provided to customers, both in comfort and reliability, also improving its operational regularity and punctuality.
The new cabin, TAP Portugal uniforms and slimline seats mean the regional efforts of TAP Express will see a marked brand improvement on PGA’s offering.
We like the new brand image of TAP Express, it plays effortlessly with the original brand, and almost enhances the tail design currently found on the TAP fleet. This new aircraft is a welcome addition to Europe’s skies, and another string to TAPs bow as they continue to develop and improve their hard and soft product offering.