Tray tables may not be the first people think of when it comes to creativity, but Delta has caught onto the recent ‘bandwagon’ of using the tray table as prime real estate in a passenger’s field of view. Sometimes used as an advertising medium by travel media companies like Ink, the humble tray table is the perfect blank canvas for bringing brands to life.


Delta’s latest collaboration with Coca-Cola has brought a fantastic atmospheric gallery of artists to the place where the two brands meet most often – the tray table.


Together with 12 artists from around the world, Delta and Coca-Cola have transformed the tray tables on one of the airline’s 767 aircraft into one-of-a-kind works of art.


What lucky passengers flying on the one-off 767 might start to realise is that each design reflects Delta’s global route network. Amsterdam, Atlanta, London, Los Angeles, Mexico City, New York City, Paris, Sao Paulo, Seattle, Seoul, Shanghai and Tokyo are all represented. Each piece of art celebrates themes of optimism, travel, refreshment and happiness.


If you aren’t lucky enough to fly on the special 767, don’t fret. Delta will be also be displaying the original trays in Concourse A, between gates A15 and A11 at Atlanta’s Hartsfield-Jackson International Airport. The trays will extend in social with additional content, including video footage and other behind-the-scenes assets of the artists in action.


Atlanta based Delta and Coca Cola, along with creative agency Wieden+Kennedy New York, developed and implemented the art gallery.

The Big (Tray Table) Picture

Posted by:Jonny Clark

2 replies on “Delta And Coca-Cola Launch ‘A Feast For The Eyes’ With Sky-High Gallery

  1. I like the concept. Just wish I liked the art. I wouldn’t want to have to stare at ANY of those designs on my tray table.

  2. I LOVE THIS. I love the concept and the art. Maybe it’s because I’m a New Yorker? DELTA has steadily grown on me. They are far above United and American who are stale as #€¥£. While DELTA is no Virgin or AIRFRANCE, they are the best of the US “legacy” carriers by far.

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