Tray tables may not be the first people think of when it comes to creativity, but Delta has caught onto the recent ‘bandwagon’ of using the tray table as prime real estate in a passenger’s field of view. Sometimes used as an advertising medium by travel media companies like Ink, the humble tray table is the perfect blank canvas for bringing brands to life.
Delta’s latest collaboration with Coca-Cola has brought a fantastic atmospheric gallery of artists to the place where the two brands meet most often – the tray table.
Together with 12 artists from around the world, Delta and Coca-Cola have transformed the tray tables on one of the airline’s 767 aircraft into one-of-a-kind works of art.
What lucky passengers flying on the one-off 767 might start to realise is that each design reflects Delta’s global route network. Amsterdam, Atlanta, London, Los Angeles, Mexico City, New York City, Paris, Sao Paulo, Seattle, Seoul, Shanghai and Tokyo are all represented. Each piece of art celebrates themes of optimism, travel, refreshment and happiness.
If you aren’t lucky enough to fly on the special 767, don’t fret. Delta will be also be displaying the original trays in Concourse A, between gates A15 and A11 at Atlanta’s Hartsfield-Jackson International Airport. The trays will extend in social with additional content, including video footage and other behind-the-scenes assets of the artists in action.
Atlanta based Delta and Coca Cola, along with creative agency Wieden+Kennedy New York, developed and implemented the art gallery.
The Big (Tray Table) Picture
Paola Gracey (TOKYO) – The mesmerizing lights and neon signs of Tokyo take on a life of their own through Paola’s invigorating use of glitter, paint drips and epoxy resin.
Noma Bar (LONDON) – As a London-based artist, Noma is inspired by the weather and how it affects the mood of the city.
James R. Eads (PARIS) – With its swirling, effervescent night sky, James’ portrait of Paris captures the magic of the city at night.
Alex Yanes (SAO PAULO) – Alex drew inspiration from the street art of Sao Paulo to create this portrait of a boy brimming with optimism as he flies high above the city.
Adam Pinsley (ATLANTA) – A designer in Delta’s creative department, Adam used actual jet paint and his signature drip-art style to blend the colors of Coca-Cola and Delta in this tribute to Atlanta.
Yulia Brodskaya (SEOUL) – Although it may appear painted, Yulia’s portrait of Seoul is crafted entirely with paper. This unique style seamlessly captures the flavor of the city, its vibrant colors, and iconic cuisine.
Will Bryant (SEATTLE) – In depicting Seattle, Will drew inspiration from the rivers, mountains and rain-misted evergreens that surround the city and lend it a refreshing, down-to-earth vibe.
Stevie Gee (LOS ANGELES) – In Stevie’s Los Angeles, the stars of Hollywood Boulevard are playfully juxtaposed with the everyday people who walk on them.
Skip Hursch (MEXICO CITY) – In Skip’s work, the vivid colors and motifs of Central American textile design get a modern twist and give us a taste of the vibrant Mexican capital.
Sac Magique (AMSTERDAM) – Dutch waffles and bicyclists float through the flower-lined streets of Amsterdam in Sac’s whimsical tribute to the city he loves.
Ping Zhu (SHANGHAI) – In Ping’s work, we see Shanghai through the prism of the street market, the place where food, commerce and culture bubble over and tell the story of China’s past and present.
Pedro Campiche (NEW YORK CITY) – Pedro gives us a fresh look at New York City by reimagining the city’s iconic skyline through the lens of street art.