Delta And Coca-Cola Launch ‘A Feast For The Eyes’ With Sky-High Gallery

32619776102_2a47f24fd6_o

Tray tables may not be the first people think of when it comes to creativity, but Delta has caught onto the recent ‘bandwagon’ of using the tray table as prime real estate in a passenger’s field of view. Sometimes used as an advertising medium by travel media companies like Ink, the humble tray table is the perfect blank canvas for bringing brands to life.

31930068394_77472d4614_o

Delta’s latest collaboration with Coca-Cola has brought a fantastic atmospheric gallery of artists to the place where the two brands meet most often – the tray table.

32619716192_6656df0443_o

Together with 12 artists from around the world, Delta and Coca-Cola have transformed the tray tables on one of the airline’s 767 aircraft into one-of-a-kind works of art.

32732225336_4ef50d04eb_o

What lucky passengers flying on the one-off 767 might start to realise is that each design reflects Delta’s global route network. Amsterdam, Atlanta, London, Los Angeles, Mexico City, New York City, Paris, Sao Paulo, Seattle, Seoul, Shanghai and Tokyo are all represented. Each piece of art celebrates themes of optimism, travel, refreshment and happiness.

32773166455_bc0083449e_o

If you aren’t lucky enough to fly on the special 767, don’t fret. Delta will be also be displaying the original trays in Concourse A, between gates A15 and A11 at Atlanta’s Hartsfield-Jackson International Airport. The trays will extend in social with additional content, including video footage and other behind-the-scenes assets of the artists in action.

31929975884_50df087c87_o

Atlanta based Delta and Coca Cola, along with creative agency Wieden+Kennedy New York, developed and implemented the art gallery.

The Big (Tray Table) Picture

2 comments

  1. Kenneth

    I like the concept. Just wish I liked the art. I wouldn’t want to have to stare at ANY of those designs on my tray table.

  2. Kevin

    I LOVE THIS. I love the concept and the art. Maybe it’s because I’m a New Yorker? DELTA has steadily grown on me. They are far above United and American who are stale as #€¥£. While DELTA is no Virgin or AIRFRANCE, they are the best of the US “legacy” carriers by far.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: