KLM Royal Dutch Airlines will be the first airline to introduce JAMCO’s new Venture Business Class seats for eight Boeing 787-10 Dreamliner aircraft, which will start flying for the airline next year.
The seats may not look that different from the current 787-9 aircraft that KLM flies, however there are some substantial benefits from opting for this new seat type. The next-generation seat is lighter than its predecessors, reducing fuel consumption. In addition, the fishbone configuration of the new Venture seats – whose industrial design was brought to life by Teague – ensures more effective utilisation of the available space.
The new seats will offer passengers greater personal space and comfort, with fully-flat recline and an increased 18.5-inch entertainment screen (compared to 16″ on the 787-9). Another new feature is the “Do not disturb” button on the armrest, which passengers can turn on and off at will. The middle seats in WBC have a movable partition, allowing passengers to opt for maximum privacy or for an optimum shared travel experience.
“KLM is delighted to be working with JAMCO on this brand-new 787-10 World Business Class seat programme. Together, we are striving to create the best possible seating, sleeping comfort, and travel environment for our business-class customers, ” states Boet Kreiken, EVP Customer Experience.
There will be 38 World Business Class seats aboard these new aircraft. All of these seats will offer direct access to the aisle. The new seats will be KLM-branded, based on a design created in cooperation with Hella Jongerius who has been involved with the redesign of the airline’s World Business Class cabin.
TheDesignAir 
What? Do they now have like 6 different business class seats in their active inventory?
I love the new design but how do they handle all of the technical/maintenance issues with so many business class seat types flying around?
I love KLM but this is one of the reasons why i get frustrated with the airline…you expect a certain level of service given the prices you pay, and its always a crap shoot what type of seat you get.
I did KLM Business from AMS to Jo’burg (their amazing day flight down the length Europe and Africa) on their 777-200 back in 2015 and got their newest (at that time) lie-flat business seat with the bullet hole partition. Then my return flight from Cape Town to AMS was on a 777 with the older non lie-flat business seats. Of course that flight was a night flight and the sleeping was difficult. Yes, first world problems but be consistent KLM…business class is hard to afford for the average working guy like me! 🙂