Flybe Launches Simplified Livery On Q400 Aircraft

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Flybe, Europe’s regional airline has gone through quite a few guises over the years, however the latest livery finally gets rid of the British European colours, instead opting for a duotone approach to the livery with two shades of purple on a simple white paint scheme.

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The livery is smart, but sadly does lack the punch that we were hoping for with this opportunity.

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We do however love the stark, simplistic and isolated logotype that sits by the front entrance door. This is a powerful and smart approach that is very on trend.

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The repaint now leaves Flybe with a fleet featuring no less than 3 liveries, and with a repaint of 10 aircraft per annum, it will take a good few years to have the entire fleet unified, and considering there was a new livery in just 2014, we could see yet another incarnation before the entire fleet is updated.

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Still, the design is clean, contemporary and modern, and helps mature the brand to reflect the demographic the airline carries. If only they would update their logo to a more business-friendly design, removing themselves from the low-cost ‘fun and friendly’ typeface. After all, this airline could have a similar approach to their passenger experience as Porter Airlines, who cater for a similar passenger demographic all the while delivering it with a smart, contemporary and accessible brand image.

The Big Picture

 

One comment

  1. Kenneth

    This is truly lipstick on a pig. Flybe is so notoriously unreliable it’s inconceivable that anyone should care about the livery. Rather than sitting around dreaming-up new color schemes, management should look to improving their reliability issues and to providing customer service when things go wrong, as they invariably do at Britain’s Worst Airline.

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