Posts Tagged: new brand

Flybe Launches Simplified Livery On Q400 Aircraft

Flybe, Europe’s regional airline has gone through quite a few guises over the years, however the latest livery finally gets rid of the British European colours, instead opting for a duotone approach to the livery with two shades of purple

Flybe Launches Simplified Livery On Q400 Aircraft

Flybe, Europe’s regional airline has gone through quite a few guises over the years, however the latest livery finally gets rid of the British European colours, instead opting for a duotone approach to the livery with two shades of purple

Air Italy Emerges As New Brand For Meridiana With New Strategic Brand Image

Air Italy will become the new brand for Meridiana, Italy’s legacy carrier that currently competes with Alitalia. 49% owned by Qatar Airways, the airline has announced an extensive growth plan and inject of new aircraft including 5 A330 aircraft from

Air Italy Emerges As New Brand For Meridiana With New Strategic Brand Image

Air Italy will become the new brand for Meridiana, Italy’s legacy carrier that currently competes with Alitalia. 49% owned by Qatar Airways, the airline has announced an extensive growth plan and inject of new aircraft including 5 A330 aircraft from

Lufthansa’s New Blue Livery Sadly Misses The Mark

Today saw Lufthansa launch its new livery in an event in Cape Town. While many will probably like this new clean, monochromatic paint scheme, we can’t help but feel a little disappointed to see such an iconic livery be literally

Lufthansa’s New Blue Livery Sadly Misses The Mark

Today saw Lufthansa launch its new livery in an event in Cape Town. While many will probably like this new clean, monochromatic paint scheme, we can’t help but feel a little disappointed to see such an iconic livery be literally

Alaska Airlines Introduces New Uniforms By Luly Yang

Friday saw Alaska Airlines and fashion designer Luly Yang debut a modern, West Coast-inspired, custom-designed uniform collection. The collection features over 90 garments and accessories for the airline’s thousands of employees. The design, which has been more than two years in

Alaska Airlines Introduces New Uniforms By Luly Yang

Friday saw Alaska Airlines and fashion designer Luly Yang debut a modern, West Coast-inspired, custom-designed uniform collection. The collection features over 90 garments and accessories for the airline’s thousands of employees. The design, which has been more than two years in

Joon Delves A Little Deeper With Its Brand Image

Joon has recently pulled back the curtain on its brand image. The ‘younger’ sister carrier to Air France, Joon is actively targeting millennials, a similar concept to competitor IAG’s Level product. The difference between Joon and Level being the key

Joon Delves A Little Deeper With Its Brand Image

Joon has recently pulled back the curtain on its brand image. The ‘younger’ sister carrier to Air France, Joon is actively targeting millennials, a similar concept to competitor IAG’s Level product. The difference between Joon and Level being the key

TAP Portugal Makes Small But Important Change to TAP Air Portugal

September 14th saw TAP Portugal return to its original brand ‘TAP Air Portugal’ in a bid to increase awareness of the brand as an airline outside of its core Portuguese market. The full name actually stands for “Transportes Aéreos Portugueses

TAP Portugal Makes Small But Important Change to TAP Air Portugal

September 14th saw TAP Portugal return to its original brand ‘TAP Air Portugal’ in a bid to increase awareness of the brand as an airline outside of its core Portuguese market. The full name actually stands for “Transportes Aéreos Portugueses

IAG New Airline ‘Level’ Actively Targets Millenials

IAG launched its new airline yesterday. Called ‘Level’ the airline will be based in Barcelona, also home to IAG partner airline, Vueling. The announcement showcased the new interiors, brand positioning and livery. Level’s brand language approaches younger, more inquisitive travellers

IAG New Airline ‘Level’ Actively Targets Millenials

IAG launched its new airline yesterday. Called ‘Level’ the airline will be based in Barcelona, also home to IAG partner airline, Vueling. The announcement showcased the new interiors, brand positioning and livery. Level’s brand language approaches younger, more inquisitive travellers

How Do You Bring Together Two Different Brands? You Celebrate Differences.

When Alaska and Virgin America, finally got the green light to merge, it gave rise to a lot of confused brand loyal travellers not knowing what the merger would mean. So Hornall Anderson stepped in to help explain how the different

How Do You Bring Together Two Different Brands? You Celebrate Differences.

When Alaska and Virgin America, finally got the green light to merge, it gave rise to a lot of confused brand loyal travellers not knowing what the merger would mean. So Hornall Anderson stepped in to help explain how the different

American Airlines Launch New Uniforms Fleetwide

Yesterday American Airlines saw 70,000 of their front line staff wear the airline’s new uniform for the very first time in a global unveiling. Replacing the previous decade-old threads, the latest designs will align the staff with the ‘new’ American brand.

American Airlines Launch New Uniforms Fleetwide

Yesterday American Airlines saw 70,000 of their front line staff wear the airline’s new uniform for the very first time in a global unveiling. Replacing the previous decade-old threads, the latest designs will align the staff with the ‘new’ American brand.

Cathay Pacific Rebrand DragonAir As “Cathay Dragon”

Cathay Pacific today announced that DragonAir will cease to exist, instead the sister airline to Cathay Pacific will be rebranded as Cathay Dragon. In a press release announced today, Cathay Pacific’s Chief Executive Ivan Chu said “In aligning the Cathay Pacific and

Cathay Pacific Rebrand DragonAir As “Cathay Dragon”

Cathay Pacific today announced that DragonAir will cease to exist, instead the sister airline to Cathay Pacific will be rebranded as Cathay Dragon. In a press release announced today, Cathay Pacific’s Chief Executive Ivan Chu said “In aligning the Cathay Pacific and

Alaska Launch Refreshed New Brand – And We Like It

Alaska Airlines revealed a brand new look to an airline brand that has remained virtually unchanged for 25 years. The new refreshed look comes a couple of years after the airline refreshed it’s iconic wordmark to make it more legible, removing

Alaska Launch Refreshed New Brand – And We Like It

Alaska Airlines revealed a brand new look to an airline brand that has remained virtually unchanged for 25 years. The new refreshed look comes a couple of years after the airline refreshed it’s iconic wordmark to make it more legible, removing

Hawaiian Airlines Hint At Refreshed Brand, Livery And Uniforms In Exclusive Interview With TheDesignAir

In the heart of Honolulu Airport, TheDesignAir talks exclusively with Avi Mannis at Hawaiian Airlines on their home turf, discussing the past, the future, brand and livery, plus what it means to be a truly successful ‘destination carrier’ The Roots

Hawaiian Airlines Hint At Refreshed Brand, Livery And Uniforms In Exclusive Interview With TheDesignAir

In the heart of Honolulu Airport, TheDesignAir talks exclusively with Avi Mannis at Hawaiian Airlines on their home turf, discussing the past, the future, brand and livery, plus what it means to be a truly successful ‘destination carrier’ The Roots

Vietnam Airlines Launch Refreshed Brand Image

Vietnam Airlines has officially launched its new corporate identity as part of its ‘four-star service upgrade.’ The brand launch coincides with their rollout of brand new B787-9 Dreamliner and A350-900 XWB aircraft and marks a major leap forward in the flag

Vietnam Airlines Launch Refreshed Brand Image

Vietnam Airlines has officially launched its new corporate identity as part of its ‘four-star service upgrade.’ The brand launch coincides with their rollout of brand new B787-9 Dreamliner and A350-900 XWB aircraft and marks a major leap forward in the flag

Air Caraïbes Refresh Brand For 2015

  You wouldn’t be blamed for not knowing about Air Caraïbes, the French airline that is based in Pointe-à-Pietre and Martinique Airports in the French Caribbean. Being founded in 2000, it is also a relatively young carrier, but unlike some

Air Caraïbes Refresh Brand For 2015

  You wouldn’t be blamed for not knowing about Air Caraïbes, the French airline that is based in Pointe-à-Pietre and Martinique Airports in the French Caribbean. Being founded in 2000, it is also a relatively young carrier, but unlike some

Cebu Pacific Introduce New Brand Image

As of yesterday, Cebu Pacific started introducing a refreshed brand image, which will cover all of its brand touch points, including a livery during a progressive roll out. Proudly Filipino, the airline now uses the country’s natural canvas as inspiration, featuring shades

Cebu Pacific Introduce New Brand Image

As of yesterday, Cebu Pacific started introducing a refreshed brand image, which will cover all of its brand touch points, including a livery during a progressive roll out. Proudly Filipino, the airline now uses the country’s natural canvas as inspiration, featuring shades

Transaero Show Off New Colours On A Brand New 737-800

Transaero last week received their latest Boeing 737-800, which as well as featuring the new ‘Sky Interior’ and WiFi capabilities, also features a whole new look for the carrier. The modernised design reflects the previous livery which was often mistaken

Transaero Show Off New Colours On A Brand New 737-800

Transaero last week received their latest Boeing 737-800, which as well as featuring the new ‘Sky Interior’ and WiFi capabilities, also features a whole new look for the carrier. The modernised design reflects the previous livery which was often mistaken

LATAM Hint At What’s Happening In The Near Future

Many people may have heard about LATAM‘s merger over the past few years, and we are just on the cusp of a new combined brand being rolled out throughout South America. Being one of the largest airline groups in the world, chances are,

LATAM Hint At What’s Happening In The Near Future

Many people may have heard about LATAM‘s merger over the past few years, and we are just on the cusp of a new combined brand being rolled out throughout South America. Being one of the largest airline groups in the world, chances are,

Singapore Airlines Hint At More Than A New Seat With One Image

Singapore Airlines launched a new puzzle on Instagram today revealing a sneak peek image of their brand new premium economy seats. There are a few elements we don’t fully understand, such as a power socket that appears on an extendable

Singapore Airlines Hint At More Than A New Seat With One Image

Singapore Airlines launched a new puzzle on Instagram today revealing a sneak peek image of their brand new premium economy seats. There are a few elements we don’t fully understand, such as a power socket that appears on an extendable

Cathay Tell The World They Are A More Civilized Way To Travel

Cathay Pacific with the help of McCANN, have launched a brand new campaign, which reinforces the message of how a comfortable and well thought-through product onboard can set you up for your travels and make the whole experience a lot

Cathay Tell The World They Are A More Civilized Way To Travel

Cathay Pacific with the help of McCANN, have launched a brand new campaign, which reinforces the message of how a comfortable and well thought-through product onboard can set you up for your travels and make the whole experience a lot

Air Canada Rouge Launch Their Uber-Cool Uniforms

“I think that was Justin Timber-what’s-his-face serving me my Gin & Tonic?” I can imagine a few people in their ‘later years of life’ whispering to each other as they go on their annual holiday. Welcome to Air Canada Rouge’s

Air Canada Rouge Launch Their Uber-Cool Uniforms

“I think that was Justin Timber-what’s-his-face serving me my Gin & Tonic?” I can imagine a few people in their ‘later years of life’ whispering to each other as they go on their annual holiday. Welcome to Air Canada Rouge’s

Air Canada Rouge Sneak Peek

A few months ago, we posted the artists impression for Air Canada’s new diffusion brand ‘rouge’ set for their leisure routes. The first plane has been painted and has just shown itself to the world in these glossy press pics.

Air Canada Rouge Sneak Peek

A few months ago, we posted the artists impression for Air Canada’s new diffusion brand ‘rouge’ set for their leisure routes. The first plane has been painted and has just shown itself to the world in these glossy press pics.

No, It’s Not Jetstar And It’s Not AirBerlin, It’s “rouge”

You might mistakenly thought the image here was of an AirBerlin aircraft, due to it’s pretty ‘samey’ appearance, but this is Air Canada‘s New Leisure Brand “rouge” (no, not a lipstick) very similar in concept to Qantas’ JetStar, launching from Toronto (and

No, It’s Not Jetstar And It’s Not AirBerlin, It’s “rouge”

You might mistakenly thought the image here was of an AirBerlin aircraft, due to it’s pretty ‘samey’ appearance, but this is Air Canada‘s New Leisure Brand “rouge” (no, not a lipstick) very similar in concept to Qantas’ JetStar, launching from Toronto (and