Today saw Lufthansa launch its new livery in an event in Cape Town. While many will probably like this new clean, monochromatic paint scheme, we can’t help but feel a little disappointed to see such an iconic livery be literally whitewashed. Sure, almost all liveries grow on us with time, but that doesn’t stop us looking at a design from an objective point of view at the time of change.
The new look livery believe it or not, does still include yellow, now just restricted to a small badge by the entrance door to welcome passengers onboard. Introducing this new darker blue design and updated typeface with extended blue fin, there are similarities to the likes of Joon, Qantas, or Emirates, who extend their tail fin down the side of the fuselage.
However, this new livery has removed the grey underbelly which added a virtual weight to the underside, which helped ground the design of the aircraft. Instead, the new livery has added a sense of weight to the tail-end of the aircraft as you can see by the visual representation below, whereby the right hand ball naturally looks like it should appear heavier.
While the full announcement hasn’t gone into depth about the new brand philosophy some documents have explained the new logotype adds a timeless quality, the deeper blue adds “clarity class and confidence.” While we don’t mind the logotype, which has stayed fairly true to its original, we are sad to see the yellow go, the loss of the grey underbelly, which has a practical application of also hiding dirt and grease and the blue tail fin extend, adding a tail-heavy design to the livery.
Three simple tweaks to this design would have kept the strong brand heritage while ensuring the livery kept a contemporary look and feel. Firstly, the tail fin shouldn’t have extended to the bottom of the fuselage. Secondly, the grey underbelly should have been kept, along with grey nacelles. Thirdly, a small touch of yellow, perhaps the circle, in a key line yellow would have kept true to its heritage, matched the yellow still found in the ground product and added a third dimension to an otherwise fairly flat design.
Will this new livery last as well as its predecessor, only time will tell.