Yesterday American Airlines saw 70,000 of their front line staff wear the airline’s new uniform for the very first time in a global unveiling. Replacing the previous decade-old threads, the latest designs will align the staff with the ‘new’ American brand.
Designed by the involvement of staff across the airline, the new threads have been well received by crew, ground staff and pilots alike. The new outfits were designed to “adhere to a timeless, class, yet updated concept. It is one of the first dynamic uniforms for an airline, where new wardrobe elements will be added every couple of years such as new dress options, new styles of shirting, new scarfs, etc.
This new dynamic wardrobe means the carrier can work with a variety of different designers over the upcoming years. This launch collection includes handbags and other components from Cole Haan, however the main wardrobe is manufactured by Twin Hill.
The new uniform is both smart and functional and the cut is incredibly contemporary. The colour palette is aligned with the brand colours for the new American – deep greys and cobalt blue with just a touch of red, which mean business. However, on the flip side, its another drop in a sea of Navy blue and charcoal grey uniforms globally.
Asides from a colourful scarf, name badge and navy blue cuff trim, there is little here to differentiate staff from other crews walking the halls of airport terminals, but the overall effect is a vast improvement on the previous threads.