ANA is redefining business-class comfort with its new THE Room FX, a design evolution that replaces traditional seat recline with a multi-postural seating system. This innovative approach offers greater space and refined passenger experience, focusing on usability and sensory comfort. Rollout begins in 2026, emphasizing ANA’s commitment to premium airline innovation.
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Unless you’ve been living under a rock, you might not know that New York’s ‘hometown airline’ JetBlue has been operating across the Atlantic for almost two years, offering a value proposition to the full-service concept on the highly competitive route between JFK and London. Although it’s taken us a few months to sort a trip,…
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AirJapan revealed its Landor livery and brand last year, but not much was known about the brand beyond the exterior. Last week, however the airline revealed the carrier’s interior image and uniforms that will go some way in building the inflight passenger experience. AirJapan will be the new medium-haul international brand, as part of ANA,…
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For so many, the writing has been on the wall for First Class. After all, the gulf between First and Business Class was bridged by a wave of suites, fully flat beds and all-aisle access in the larger more affordable J class cabin. This means for many now, the upgrade to First Class simply meant…
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JetBlue has been long touting its desire to compete on the Transatlantic market. With the recent exit of Norwegian’s long haul operations, there’s certainly a slot to be filled in competitively priced disrupters, and JetBlue has jumped at the opportunity. However, it certainly means business, trying to take a slice of the highly lucrative Transatlantic…
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Last week saw JetBlue, alongside its official design partner, Acumen Design Associates, unveil the latest cabin interior design for the airline’s new A321neo aircraft. The aircraft is already servicing the New York JFK to Fort Lauderdale route and will eventually serve two new international routes for JetBlue: New York JFK to Guayaquil, Ecuador, and New…
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We are in awe by the latest developments at ANA (All Nippon Airways). The airline has just announced its collaboration with famed architect Kengo Kuma and leading British designers Acumen to roll out a total of twelve completely redesigned Boeing 777-300ER aircraft in time for the Tokyo 2020 games. The first redesigned (premium-heavy) aircraft will…
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Believe it or not, the 777 toilet may not be one of the most talked about parts of the passenger experience, but it hasn’t really changed since the 777 came to service decades ago. So step ahead 24 years and it’s about time that a company is offering a brand new concept to the aircraft’s…
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Joining the fleet only last month, LAN brought out their latest weapon in attacking the international market, their much improved Dreamliner, the 787-9. Operating from their base in Santiago Chile, LAN’s 787-9 will start flying to Lima, Peru (with continuing service to Los Angeles), New York, Easter Island, Madrid, Frankfurt, Auckland and Sydney. The 787-9 is perfect for LAN’s premium…
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Flight: LA705 Aircraft Type: B787-8 Class: ‘Premium’ Business Class Route: MAD-SCL Flight time: 13:21 Seat: 4D Date: April 2015 http://www.lan.com Best for: Couples due to the seat config or smarter travellers wanting a better experience compared to the Iberia codeshare flying the same route. The crowd: A full cabin, mainly Chilean, and either wealthy travellers or business travellers. Business or pleasure: This route, considering it connects on…
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Flight: EY11 Aircraft Type: A380 Class: First Class “Apartments” Route: AUH-LHR Flight time: 7:25 Seat: 1H Date: Februrary 2015 http://www.etihad.com Best for: Anyone who can afford it. Suitable for those who have to travel a long way and value space, service and comfort above all else. The crowd: An almost-full cabin. With ultimate privacy, it was hard to say, but mainly top level executive travellers.…
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Read Part 1 here | Read Part 2 here | Read Part 3 here Part 4 | Economy. “Amazing! It’s like being on the Orient Express” I instinctively say when seeing the designs for the Economy Smartseat of Etihad’s new fleet. My interviewees all smile at that comment. I guess that must be called ‘hitting…
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Please read our first installment of our four part series here and second instalment here. Part 3 | Business Class. It’s possibly one of the hardest cabins to design. Customer expectations are high, margins are low and space is at a premium. Now with the advent of premium economy and the still-standing First Class sandwiching the most popular of premium cabins,…
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Please read our first installment of our four part series here . Part 2 | Days after visiting Honour, I head on over to Acumen, another member of the EDC. Situated just around the corner in Clerkenwell, Acumen are also settling into their new offices, the epitome of London creativity, a bright and well-designed space that…
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Etihad Airways, the national airline of the United Arab Emirates, has unveiled the new product and service offering on its Airbus A380 and Boeing B787 Dreamliner aircraft, including The Residence by Etihad, definitely the world’s most luxurious living space in the air, available only on the airline’s A380 aircraft. The new interiors have been designed…
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