Why so blue? The dominance of the colour in the industry

Aviation is awash with blue. Approximately a decade ago, the skies were filled with blue liveries, interiors lined wall-to-wall with blue seats, carpets, and uniforms in every shade of navy. While design studios have gradually peeled airline brands away from such a strong design vertical, what caused such visual dominance in the industry?

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SAS reveal exciting new livery, going against the grain of some of its counterparts

It has been 21 years in the making, but SAS has just revealed a bold new livery for its aircraft that refreshes the current version with more depth, modernity and colour. The brand new visual identity and new design for its aircraft exterior is a refreshing take on a classic Scandinavian design. It “highlights the…

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United Launches Refreshed Livery, Strengthening The Brand, But Not Exactly Setting The Skies Alight

Meet the new U.N.I.T.E.D… oh no wait, that’s just the unfortunate window/logotype placement. United have revealed their latest livery, not on one of the grounded 737 Max aircraft, but one of the 737-800’s with scimitar winglets. “The design is a visual representation of United’s ongoing brand evolution while staying true to the history it has…

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JetBlue New Interiors Offer Bigger Screens and Brand New Seats

Today, JetBlue showed off the first renderings of their restyled cabin which “will enhance the JetBlue experience to meet the needs of travellers today”, including a greater focus on connectivity, comfort, and space. This marks JetBlue’s first complete redesign of the interiors on its A320 fleet since it launched in 2000 and the differences, while perhaps…

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Could This Be The End Of One Of The Prettiest TransAtlantic Liveries?

It was announced at the end of last week that little known Sata International may be undergoing a rebrand. The airline, also known as ‘Sata Air Azores’ is changing it’s image to become ‘Azores Airlines’. Shockingly, this rebrand of the airline is being announced 4 years after the incumbent design was released. Globally speaking, this still…

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