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All articles filed in dragonair

LIVERY REPORTOctober 4, 2016

How A Livery Took Flight. An Exclusive Inside Look At Cathay Dragon

Part two of TheDesignAir’s exclusive series on the making of Cathay Dragon. Read Part One here. Cathay Pacific and newly branded Cathay Dragon’s synergies may seem completely obvious to passengers who have flown on both airlines. However to entice new customers to experience the two airlines, so similar and yet distinctly different brought a host of…

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BRANDING REPORTJuly 15, 2016October 4, 2016

Creating Cathay’s New Brand. An Exclusive Inside Look At Cathay Dragon

Part one of TheDesignAir’s exclusive series on the making of Cathay Dragon. The newly renamed Cathay Dragon has just started its life as an airline brand. Originally named ‘Dragonair’, the Cathay sibling has very clearly positioned itself alongside the internationally recognised Cathay Pacific. On first glance, the rebrand may just look like a red Cathay…

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BRANDING LIVERYJanuary 28, 2016January 28, 2016

Cathay Pacific Rebrand DragonAir As “Cathay Dragon”

Cathay Pacific today announced that DragonAir will cease to exist, instead the sister airline to Cathay Pacific will be rebranded as Cathay Dragon. In a press release announced today, Cathay Pacific’s Chief Executive Ivan Chu said “In aligning the Cathay Pacific and Cathay Dragon brands, we will create a more seamless journey for customers, enabling us to…

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AIRSIDE BRANDINGNovember 11, 2015November 11, 2015

Cathay Pacific Launch New Taipei Lounge And Introduce New Solo Chair

Cathay Pacific today opened the long awaited lounge for passengers travelling out of Taiwan Taoyuen International Airport. Located at Level 4 in the Departure Hall of Terminal 1, the newly renovated Taipei lounge adopts the airline’s new lounge design ethos that has already won praise from passengers in other key Cathay Pacific destinations within the region…

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AIRSIDE BRANDING REPORTJune 19, 2015

Lounging Around: The Pier First Class Lounge By Cathay Pacific At Hong Kong Sets New Standards

  We constantly write about how lounges continue to impress us, and this is purely due to the fact there is a lounge war on right now, with airlines around the world trying to offer their passengers an experience to equal their competitors. Cathay Pacific today revealed a lounge that would not just cater for their current passenger…

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REPORTApril 14, 2015April 14, 2015

TheDesignAir Exclusive Interview With Cathay’s Toby Smith

We’re sat in the busy ‘Bridge’ lounge in Hong Kong airport, surrounded by the hustle & bustle of the café area and the sound of Illy espressos being perfectly ground and poured by barista staff. The Bridge is one of six lounges in Hong Kong International Airport, and is one of the latest in the…

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CABIN SUPPORT TECHDecember 21, 2013

Dragonair Launches Excellent And Familiar Looking First Class Seat

Sister Airline to the award winning Cathay Pacific; Dragonair, the regional / medium-haul carrier has just announced its cabin offerings to lift the airline’s level of luxury. The most recent announcement is the launch of their First Class offering. If the seat looks familiar, that is because it is identical to Cathay Pacific’s new long-haul…

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BRANDING CABINFebruary 28, 2013February 28, 2013

Dragonair Is Changing For The Better

It seems there has been quite the rumour-mill going on the past week over the apparent shift in Dragonair‘s new image, after leaked images of “Cathay Dragon” appeared overnight on the internet. Whilst the photoshopping on the images make it look more like a concept than reality for now, it seems there may be more…

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