Air France takes its brand to new heights

Today saw Air France reveal a brand new Business Class product that will start to grace its 777-300ERs. It also revealed an exciting new ‘brand video’ to impart the new Air France brand to its global audience. At the heart of this regeneration lies its new business class seat, which is entirely new, although it…

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Stepping through the door. What Virgin Australia’s new invitation-only ‘Beyond’ lounge has to offer

The new incarnation of Virgin Australia has continued its previous tradition of offering a very special lounge to its most prestigious guests. Today saw the curtain lift on the airline’s long-awaited invitation-only private ‘Beyond Lounges’ in Melbourne, Sydney and Brisbane, reserved for corporate partners, some high-status Velocity Frequent Flyer members and key opinion leaders throughout…

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LATAM further elevates ground product in Santiago, Chile

LATAM took a fairly surprising (and welcome) decision to completely revamp its still fairly modern signature ground product in Santiago de Chile, which only opened back in 2015. The brand-new LATAM Lounge has just opened its doors for its preferred passengers and LATAM’s partner airline members, including while waiting for their flight. The new space,…

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TheDesignAir’s emerging trends for 2022

While 2022 is already underway, it seems that airlines are starting to emerge from hibernation, and with it, bringing a wave of passenger experience improvements from new cabin classes to new amenities. But what are the emerging trends we expect to see through 2022? Premium Economy wars As well as seeing new premium economy products…

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Ten stories we loved in 2021

As 2021 comes to a close, we take a look back at some of our most popular stories on the site this year, as well a few of our own favourites too. Do let us know what were your own personal highlights too, we’d love to hear from you. Here’s to another exciting year in…

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Trip Report: Turkish Airlines’ A350 Business Class

Flight: TK193Aircraft Type: A350-900Class: Business ClassRoute: IST-GRUDate: October 2021 http://www.turkishairlines.com Turkish Airlines has continued to operate throughout the pandemic. In fact, it’s been one of the largest international carriers in Europe for the past 18 months. However, the pandemic also saw the full launch of its A350 operations, which headed to destinations such as Manila, Jakarta and Sao Paulo, meaning…

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Air Arabia celebrates 18 years with launch of new uniform

Air Arabia, the largest low-cost carrier operator in the Middle East, is celebrating 18 years of successful operations with a brand-new, more contemporary uniform reflecting the carrier’s modernity and youthfulness. The new design will be worn by the airline’s staff across its network and all operating hubs, including pilots, cabin crew, engineering and maintenance, as well as members of airport, ground operations and sales shops.  Adel Al Ali, Group Chief Executive Officer of Air…

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