Lufthansa Group’s rebranding signals a shift towards cohesion and modernization amid competitive pressures. While aiming for a unified identity, concerns arise that this may compromise brand individuality and emotional loyalty. Current product inconsistencies and utilitarian lounges reflect a cautious approach. The success of this initiative hinges on enhancing passenger experience rather than mere visual change.
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Emotional design in aviation transforms passenger experiences by prioritizing how travelers feel over mere aesthetics. Airlines that integrate visceral, behavioral, and reflective layers in their spaces create memorable journeys. Successful emotional design fosters positivity and resilience, encouraging repeat customers through meaningful stories, whether through soothing lounges or captivating cabin details.
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Alaska Airlines has had a long-time relationship with the Alaskan Salmon, In fact, in 1932, the airline took its first flight between Anchorage and Bristol Bay, home of the world’s most extensive sockeye salmon run. Since then its constantly been a part of distributing salmon across the States, so celebrating this ironic Alaskan export makes…
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Condor wowed us recently with a bold new brand image. Some of you might have already seen these bold stripey aircraft in the skies, which are certainly standing out on airport aprons. In fact, the intended purpose to generate interest and awareness of the brand is working, with many images popping up on social media,…
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Aviation is awash with blue. Approximately a decade ago, the skies were filled with blue liveries, interiors lined wall-to-wall with blue seats, carpets, and uniforms in every shade of navy. While design studios have gradually peeled airline brands away from such a strong design vertical, what caused such visual dominance in the industry?
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Launched this week, El Al have brought a rather beautiful new food design to its inflight product, timed to coincide with the launch of the airline’s new 787-9. Until today, El Al’s inflight food offering was wrapped in rather utilitarian packaging. The Israeli airline saw the opportunity to refresh the inflight product to match the new…
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As Air Canada’s revealed its new livery reveal, we raise the question, has the continuing trend of ‘Eurowhite’ liveries started to draw to a close? It was actually back in 1965 that Braniff International launched their ‘End of the plain plane’ advertising campaign – pointing out that their brightly coloured aircraft and Pucci uniforms were a unique selling…
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If you haven’t seen SAS’s brand new look by Swedish brand agency Bold, then now is a great time to delve deep into a comprehensive look at Scandinavian Airlines multiple branded elements. “When we started working with SAS in early 2014 they were under tremendous pressure to accommodate changing customer habits and were targeting bargain hunters,” state…
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JFK’s International Air Terminal (Now known as JFK’s T4) plays host to the largest collection of airlines at JFK, with over 30 carriers under the one roof which has been standing since the 2001 $1.4bn redevelopment. After 15 years a brand refresh has brought a contemporary spin to the airport’s only non-airline owned terminal. Designed…
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We’ve been lucky enough to visit the Heritage Centre in Waterside for British Airways, which is filled to the gills with memorabilia and BA branded goods, most items are only available to visitors of the head offices of the airline. The curator of the Heritage Centre, Paul Jarvis, has just authored a new book illustrating British Airways’ history and…
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Alaska’s rebrand was well received when it was launched at the end of January with aviation fans (including us) around the world taking to the refreshed look. Sometimes though even a small shift in the look of an airline can take many months of painstaking work as historically speaking, liveries have to last decades, not years…
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Sadly, 27th May 2014, graphic design legend Massimo Vignelli passed away at the age of 83. The Italian born designer is most famous for his work designing the New York Subway map & signage as well as the graphic design of the infamous American Airlines identity that only until recently was one of the most iconic aircraft liveries…
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